Abstract
Political ideology and public diplomacy drive in building industry coalitions with political bodies to influence policymakers, institutional shareholders, key opinion leaders influencing the media, and business analysts. This chapter discusses the chronological growth of political ideology and business diplomacy in power-centered markets that affect the global marketing perspectives. In addition, various perspectives on the changing political ideologies that affect business governance, new rules of business engagements, drivers of globalization, and global strategic perspectives, are critically examined in this chapter.
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Rajagopal (2020). Business Diplomacy and Corporate Social Initiatives. In: Transgenerational Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-33926-5_9
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DOI: https://doi.org/10.1007/978-3-030-33926-5_9
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