Abstract
The article identifies socially-oriented risks in the life cycle organizing of the virtual community. Namely: the appearance of a negative audience; reducing the quality of information content; anti-legal materials and community activities; loss of community control. The indicators of the community’s entry into the area of socially-oriented risks for effective and successful management of the virtual community are determined. The algorithm of determination of level of intensity of measures of counteraction to socially-oriented risks is developed, based on the analysis of socially-oriented risks of the virtual community, which, unlike existing ones, are inherent to virtual communities only. That made it possible to increase the efficiency of creating a virtual community and to improve the functioning of the operation throughout its existence, ensuring achievement of goals and development of the virtual community. The result of the implementation of the algorithm is the classification of the risk indicator for: high, medium and low levels. Measures to counteract socially-oriented risks will help predict and structurally create and manage the community and improve the overall process of creating a virtual community.
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Trach, O., Fedushko, S. (2020). Determination of Measures of Counteraction to the Social-Oriented Risks of Virtual Community Life Cycle Organization. In: Shakhovska, N., Medykovskyy, M.O. (eds) Advances in Intelligent Systems and Computing IV. CSIT 2019. Advances in Intelligent Systems and Computing, vol 1080. Springer, Cham. https://doi.org/10.1007/978-3-030-33695-0_46
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