Abstract
The concept of participation has become a new paradigm for considering the relationship of individuals to the media. The audiences, which were previously viewed as being on the receiving end of messages, are now considered to be at the center of a participatory situation. The aim of this book is to contribute to a theoretical assessment of these issues, based on empirical case studies and on construction of a public, the participation of audiences in the media system and the types of experience individuals have. There have been numerous scientific publications on issues of audience participation and media in recent years. However, there is still not enough scientific dialogue between French-speaking and English-speaking researchers with regard to these internationally relevant issues. This volume aims to outline a distinctly French approach to current debate in audience research, which can be characterized by three aspects in particular: its appraisal of real-world practices, a focus on the collective product of audience participation and a criticism of ordinary participation in the media.
Translation: Ian Margo, Teri Jones-Villeneuve & Céline Ségur
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Notes
- 1.
In particular, this resulted in an interdisciplinary project called Publictionnaire, an online “Encyclopaedic and critical dictionary of audiences” (access: http://publictionnaire.huma-num.fr). To date, it has more than 250 entries written by more than 150 contributors; additional terms will be added following current and future research.
- 2.
Translation by the authors (as for all French quotes in the book).
- 3.
In France, “the term ‘social TV’ is used to describe technologies that enhance content and interaction between viewers and the content they are watching or want to watch and between viewers themselves regarding this content” (CSA , 2013, Première approche de la télévision sociale [First approach to social television]. Access: http://www.csa.fr/Etudes-et-publications/Les-etudes-thematiques-et-les-etudes-d-impact/Les-etudes-du-CSA/Premiere-approche-de-la-television-sociale. Accessed 27 April 2018). It mainly applies to technologies that allow viewers to react to a television program (before, during and/or after broadcast) using digital means: Twitter feed, contests and so on. The aim is to enhance the television viewer’s experience.
- 4.
France’s second and third television channels were created in 1964 and 1971, respectively.
- 5.
Audience measurement as those common today (in particular with the use of audimeters) are conducted in France since the 1980s. Before that, surveys about viewing practices and satisfaction were held by the Service de relation avec les téléspectateurs, then the Centre d’étude de l’opinion.
- 6.
At times, the authors had to update certain elements of their work due to political and/or media changes with regard to the analyzed situations. Most often, a productive dialogue ensued between the translators and the authors, which helped refine their stances. We would like to thank all those who contributed to this project.
- 7.
Dakhlia J., dir. 2015, À la recherche des publics populaires (1). Faire peuple, Nancy, Éditions universitaires de Lorraine, série « Actes », 26, 250 p.; Dakhlia J., Le Nozach D., Ségur C., dirs, 2016, À la recherche des publics populaires (2). Être peuple, Nancy, Éditions universitaires de Lorraine, série « Actes », 33, 218 p.; Ballarini L., Ségur C., 2018, Devenir public. Modalités et enjeux, Éd. Mare & Martin, collection « MediaCritic », 191 p.; Journal Études de communication, livraison 47 published in 2016, Université Lille 3.
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Ségur, C. (2020). French Perspectives on Media, Participation and Audiences: Introduction. In: Ségur, C. (eds) French Perspectives on Media, Participation and Audiences. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-33346-1_1
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