Abstract
In this chapter, Mazzarella and Hains introduce the reader to the history, evolution and expansion of the LEGO brand over the past 80+ years. The authors then briefly situate this book within the broader field of Cultural Studies before introducing each of the chapters that follow.
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Mazzarella, S.R., Hains, R.C. (2019). “Let There Be LEGO!”: An Introduction to Cultural Studies of LEGO. In: Hains, R., Mazzarella, S. (eds) Cultural Studies of LEGO. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-32664-7_1
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DOI: https://doi.org/10.1007/978-3-030-32664-7_1
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-32663-0
Online ISBN: 978-3-030-32664-7
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