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Perspective on Design pp 283–292Cite as

Trends Management: The Qualitative Approach as a Methodology

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Part of the book series: Springer Series in Design and Innovation ((SSDI,volume 1))

Abstract

The potential of trends management is originated in the ability to understand the changes in human behavior and to translate this knowledge in guidelines that can bring innovation. The qualitative approach considers the society composed of individuals and groups, who share meanings according to collective expectations and perspectives. Based on these precepts, the researcher in the field of trends investigates processes, facts and situations in the social scene that, interconnected, may explain the analyzed phenomenon. Through literature review and theoretical problematization, the concepts and approaches referenced in qualitative research and trends management are discussed, evidencing the methodology and guiding assumptions of transformations in the patterns of human behavior.

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Author information

Authors and Affiliations

  1. UDESC—Santa Catarina State University, Florianópolis, Brazil

    Sandra Regina Rech

  2. CIAUD—University of Lisbon, Lisbon, Portugal

    Sandra Regina Rech

Authors
  1. Sandra Regina Rech
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Correspondence to Sandra Regina Rech .

Editor information

Editors and Affiliations

  1. Campus da Talagueira, Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, Castelo Branco, Portugal

    Daniel Raposo

  2. Campus da Talagueira, Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, Castelo Branco, Portugal

    João Neves

  3. Campus da Talagueira, Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, Castelo Branco, Portugal

    José Silva

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Rech, S.R. (2020). Trends Management: The Qualitative Approach as a Methodology. In: Raposo, D., Neves, J., Silva, J. (eds) Perspective on Design. Springer Series in Design and Innovation , vol 1. Springer, Cham. https://doi.org/10.1007/978-3-030-32415-5_21

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  • DOI: https://doi.org/10.1007/978-3-030-32415-5_21

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-32414-8

  • Online ISBN: 978-3-030-32415-5

  • eBook Packages: EngineeringEngineering (R0)

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