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Can Current Conceptions of Strategy Support the Formulation, Analysis and Execution of Service Strategies?

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Service Research and Innovation (ASSRI 2018, ASSRI 2018)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 367))

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Abstract

A vast literature dating back many decades addresses the question of business strategies and their definition, formulation and execution. Relatively little has been done on the question of service strategies. Service strategies represent a sub-class of the general class of business strategies which require special attention for any organization engaged in the provision of services. This paper explores the extent to which current conceptions of strategy support the definition of service strategies.

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Authors and Affiliations

  1. School of Management, Operations and Marketing, Faculty of Business, University of Wollongong, Wollongong, NSW, 2522, Australia

    Hui-Ling Wang

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  1. Hui-Ling Wang
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Correspondence to Hui-Ling Wang .

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Editors and Affiliations

  1. CSIRO, Eveleigh, NSW, Australia

    Ho-Pun Lam

  2. University of Sydney, Sydney, NSW, Australia

    Sajib Mistry

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Wang, HL. (2019). Can Current Conceptions of Strategy Support the Formulation, Analysis and Execution of Service Strategies?. In: Lam, HP., Mistry, S. (eds) Service Research and Innovation. ASSRI ASSRI 2018 2018. Lecture Notes in Business Information Processing, vol 367. Springer, Cham. https://doi.org/10.1007/978-3-030-32242-7_12

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  • DOI: https://doi.org/10.1007/978-3-030-32242-7_12

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-32241-0

  • Online ISBN: 978-3-030-32242-7

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