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Social Business Models in the Digital Economy pp 149–171Cite as

Palgrave Macmillan

Hybridization as a New Way of Building Social Business Models

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Abstract

Running a business today is very demanding and results from the complexity of business systems. This complexity causes managers to look for sophisticated and multi-variant management concepts or combinations thereof. In this approach, the concept of hybridization becomes important, and indeed is becoming a new way to build social business models. This is not enough to become a source for building hybrid business models. In this approach, strong community pressure on intelligent public services can be a platform. This chapter describes factors which affect the construction of hybrid business models in public services. The assumptions for the hybrid approach in many dimensions of strategic management were defined. Finally, hybrid business models were conceptualized and operationalized and the principles of using innovations in business models were presented.

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Authors and Affiliations

  1. WSB University in Poznań, Poznań, Poland

    Adam Jabłoński & Marek Jabłoński

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  1. Adam Jabłoński
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  2. Marek Jabłoński
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Correspondence to Adam Jabłoński .

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Jabłoński, A., Jabłoński, M. (2020). Hybridization as a New Way of Building Social Business Models . In: Social Business Models in the Digital Economy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-29732-9_7

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