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Adding Images to Psychometric Questionnaires to Improve User Engagement

  • Mohammed KhwajaEmail author
  • Sarah Shepherd
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11749)

Abstract

This paper presents an experiment to obtain personality traits using a psychometric questionnaire that is augmented with visual representations that support answer options. From the results, it is suggested that the use of visual media improves participants’ perception of ‘fun’ or pleasure, while answering the questionnaire; thereby creating the potential to improve user engagement in commercial applications.

Keywords

Personality detection Psychometric questionnaires User engagement 

Notes

Acknowledgements

We would like to thank Dr Aleksandar Matic for his guidance. This work has been supported by the EU’s Horizon 2020 research and innovation programme, under the Marie Sklodowska-Curie grant agreement no. 722561.

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Copyright information

© IFIP International Federation for Information Processing 2019

Authors and Affiliations

  1. 1.Telefonica AlphaBarcelonaSpain
  2. 2.Imperial CollegeLondonUK

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