Consumption Stereotypes and Impression Management: Food Intake
People form impressions of others based on how much those others eat—we refer to these judgments as “consumptions stereotypes”. For example, people who eat large amounts of food are often viewed as more masculine and less feminine than are people who eat small amounts of food. Given the existence of these consumption stereotypes, people can use their food intake as a means of conveying a particular impression to others. For example, if you want to appear more feminine, then you could eat a smaller meal. In this chapter, we review the research on consumption stereotypes related to how much food a person eats, as well as evidence that amount of food that people eat is influenced by their motivation to convey particular impressions to others.
- Black, C. K., Vartanian, L. R., & Faasse, K. (2019). An experimental test of the effects of a target person’s body weight and engagement with health behaviours on perceptions of overall health. Applied Psychology: Health and Well-Being, 11, 241–261.Google Scholar
- Leary, M. R. (1995). Self-presentation: Impression management and interpersonal behavior. Brown & Benchmark Publishers.Google Scholar
- Ogden, J., & Awal, M. (2003). Obesity stereotypes: The role of body size and eating behaviour. Unpublished manuscript.Google Scholar
- Remick, A. K. (2010). The effects of impression-management motivation on eating behavior in women. Unpublished Doctoral dissertation, University of Toronto.Google Scholar
- Schlenker, B. R. (1985). Identity and self-identification. In B. R. Schlenker (Ed.), The self and social life (pp. 65–99). New York: McGraw-Hill.Google Scholar
- Vartanian, L. R. (2000). Perceived femininity and weight as a function of meal size. Unpublished Master’s Thesis, University of Toronto.Google Scholar