Zafer Erdogan, B. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291–314.
Kaikati, J. G. (1987). Celebrity advertising: A review and synthesis. International Journal of Advertising, 6(2), 93–105.
Petty, R. E., Cacioppo, J., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10, 135–146.
O’Mahoney, S., & Meenaghan, T. (1998). The impact of celebrity endorsements on consumers. Irish Marketing Review, 10(2), 15–24.
Walker, M., Langmeyer, L., & Langmeyer, D. (1992). Celebrity endorsers: Do you get what you pay for? Journal of Services Marketing, 6, 35–42.
Keel, A., & Nataraajan, R. (2012). Celebrity endorsements and beyond: New avenues for celebrity branding. Psychology & Marketing, 29, 690–703.
Thomson, M. (2006). Human brands: Investigating antecedents to consumers’ strong attachments to celebrities. Journal of Marketing, 70, 104–119.
Ilicic, J., & Webster, C. M. (2014). Eclipsing: When celebrities overshadow the brand. Psychology & Marketing, 31(11), 1040–1050.
Mehta, A. (1994). How advertising response celebritying (ARM) can increase ad effectiveness. Journal of Advertising Research, 34, 62–74.
Pieters, R., Wedel, M., & Batra, R. (2010). The stopping power of advertising: Measures and effects of visual complexity. Journal of Marketing, 74(5), 48–60.
Pileliene, L., & Grigaliunaite, V. (2017). The effect of female celebrity spokesperson in FMCG advertising: Neuro-marketing approach. Journal of Consumer Marketing, 34(3), 202–213.