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Exploring the Neural Correlates of Visual Aesthetics on Websites

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Information Systems and Neuroscience

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 32))

Abstract

Perceiving beauty typically provides pleasure through which it becomes a general human need. In the context of online shopping, websites should be designed, bearing in mind that users prefer websites that are visually pleasing. In recent research, website aesthetics have mostly been explored with qualitative self-reports measurements, eye-tracking devices, or even mathematical models. Moreover, also neuroscientific methods have been utilized to investigate websites’ aesthetics and beauty. Nevertheless there are only few studies that investigated the visual design of websites with neuroimaging tools, even though these neuroimaging studies might enable researchers to investigated unconscious cognitive processes. Against this background, this work in progress aims to open up fruitful avenues to measure website aesthetics and states hypotheses which brain regions are likely to be involved when it comes to the aesthetically pleasing perception of websites by users.

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Author information

Authors and Affiliations

  1. University Duisburg-Essen, Essen, Germany

    Anika Nissen

Authors
  1. Anika Nissen
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Corresponding author

Correspondence to Anika Nissen .

Editor information

Editors and Affiliations

  1. Information Systems and Quantitative Sciences (ISQS), Texas Tech University, Lubbock, TX, USA

    Fred D. Davis

  2. University of Applied Sciences Upper Austria, Steyr, Oberösterreich, Austria

    René Riedl

  3. Department of Information Systems, University of Liechtenstein, Vaduz, Liechtenstein

    Jan vom Brocke

  4. Department of Information Technology, HEC Montréal, Montreal, QC, Canada

    Pierre-Majorique Léger

  5. Department of Information Systems, Kennesaw State University, Kennesaw, GA, USA

    Adriane Randolph

  6. Department for Digital Business, University of Applied Sciences Upper Austria, Steyr, Oberösterreich, Austria

    Thomas Fischer

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Nissen, A. (2020). Exploring the Neural Correlates of Visual Aesthetics on Websites. In: Davis, F., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A., Fischer, T. (eds) Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation, vol 32. Springer, Cham. https://doi.org/10.1007/978-3-030-28144-1_23

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