Abstract
This chapter studies the shifting function and aesthetics of computer graphics tech demos at the ACM SIGGRAPH annual computer graphics conference, with a particular emphasis on the role media industries began to play at the conference during the 1980s. It finds that the promotional and explanatory function of the tech demo shifted during this period toward demonstrating media industries viability. As a consequence of this shift, the tech demos of SIGGRAPH transformed aesthetically, conforming more to existing film and television conventions.
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This research was supported by funding from the Fonds de Recherche du Québec - Société et Culture (FRQSC).
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Gowanlock, J. (2019). Promoting Computer Graphics Research: The Tech Demos of SIGGRAPH. In: Cook, M., Thompson, K. (eds) Animation and Advertising. Palgrave Animation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-27939-4_14
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DOI: https://doi.org/10.1007/978-3-030-27939-4_14
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