Influence of the Vehicle Exterior Design on the Individual Driving Style

  • Florian ReicheltEmail author
  • Daniel Holder
  • Thomas Maier
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1026)


The individual driving style depends on different influences and is mainly affected by habitual manners, personal attributes and several external factors, such as the vehicle or traffic in general. The vehicle exterior, especially the design, is an essential part in both the vehicle in general and as one important customer requirement. Thus, it is reasonable to assume influences of the exterior vehicle design on the driving style as well. For investigating, whether such an effect occurs a study was conducted. Within different driving parameters, variations of the participants’ driving style were measured, according to the different vehicle exterior designs they were shown. Overall, an influence of different vehicle exterior designs on the individual driving style was statistically proven.


Automotive design Driving style Human-centred design 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Institute for Engineering Design and Industrial Design (IKTD), Department of Industrial Design EngineeringUniversity of StuttgartStuttgartGermany

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