Technology Roadmap for Business Strategy and Innovation

  • Kazuo HatakeyamaEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1026)


Companies to meet the needs of a highly competitive global market are utilizing product families and platform-based product development to increase the diverse variety of demand, shorten lead-times, and reduce costs. Current research in the area of product family design focuses on a market-driven approach aiming to cost-savings to search for the margin of profit and market share. The technology roadmap approach to sustain the modern business process is in the stake. The overall findings show that in the global marketplace scenario, the normative-driven approach plays a key role to support sustainable business practices along with market-driven and technology-driven approaches.


Market-driven Technology-driven Normative-driven Business innovation 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Enterprise Consulting OfficeSalvadorBrazil

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