At its most fundamental, the market for antibiotics seeks to equate demand for them by patients (and farmers or those with pets, although in this chapter we will focus on use in humans only) with supply by providers (doctors, pharmacists or over-the-counter stores for example). Patients demand antibiotics because of the impact they (are believed to have) on a health issue, such as a sore throat or urinary-tract infection. There are well-known problems in the market for healthcare goods and services, including the lack of information held by the patient upon which to decide on whether, or how much, healthcare to demand, the resultant need of the patient to rely on an (in economic
terminology) ‘agent’ (usually a medical professional) to help the patient decide on what to consume, and, often, the separation of the patient from payment through the role of a third-party funder – typically government or insurer (Guiness and Wiseman 2011). Markets in healthcare are, therefore, far from perfect, and thus often subject to government intervention in their provision and/or financing. These problems are also, at least partly, responsible for ethical concerns for distributive justice, as they can leave many individuals with no, or inadequate, access to healthcare. Over time, this has led to increased calls for initiatives to ensure ‘universal health coverage’; it is now a major thrust of the World Health Organization and World Bank to deal with general market failures in healthcare and to increase access (World Health Organization 2015), whilst the specific market failures around antimicrobial resistance are dealt with through other agendas, such as the Sustainable Development Goals (Hanefeld et al. 2017).
2.1
Externalities
Beyond general issues of failure in healthcare markets, there are two specific features of the market for antibiotics that are significant in considering the generation of antimicrobial resistance, and in establishing policies to contain it (Coast et al. 1998). First, there are externality
effects from the consumption of antibiotics. An externality
is an effect that is outside of the immediate producer or consumer, and thus does not influence decision-making in the choice about whether to produce or consume that antibiotic
. So, for the patient, the direct (expected) benefit of the antibiotic
in treating an infection informs his or her decision, as do possible side-effects from taking it, along with any monetary cost associated with its purchase. However, a ‘positive externality
’ that is not generally expected to be taken into account by this patient is the benefit to those individuals who would, in the absence of antibiotics, have been infected by them – that is, there is an external benefit associated with reduced transmission of pathogens. The existence of this positive externality
means that, the market will under-provide antibiotics; it might be a good reason for a subsidy or other policy to reduce the private cost to individuals. There is also an ethical issue involved here. There is a responsibility for each individual to consider the impact of their choice about receiving treatment on the wider community – that part of their decision to take treatment should, morally, include consideration of the impact of (reduced) infection on the wider population.
More critically for the discussion here is that there is also a major ‘negative’ externality
from consumption of antibiotics – antimicrobial resistance. It is important to note that this externality
is not associated with the production of antibiotics but with their consumption. The effects of antibiotic
use, in terms of the sustained effectiveness of that antibiotic
for others, or for the same individual in the future, do not influence the costs that must be paid by the patient, nor the benefits to them of taking the antibiotic
now. They are therefore unlikely to be considered in the decision to purchase and consume that antibiotic
(by either the patient or the health professional acting as their agent). From a societal perspective there is thus an over-consumption of antibiotics. Again, there are distributive issues here around the use of a limited resource knowing that it will generate possible greater ill-health in the future and/or for others.
On balance, the optimal consumption of antibiotics from a societal perspective is a balance of the costs and benefits that accrue directly to the individual concerned, plus these external benefits and costs to society (Coast et al. 1998). In recent years, consensus has been that on balance there is over-consumption – that the private costs and benefits and the positive externality
are being severely compromised by not accounting for the negative externality
of resistance. Focus has therefore been to see how these external costs of resistance can be internalised in to the decision to consume (in addition to how to increase the supply of effective antibiotics). We look at these strategies – affecting the demand and supply sides respectively – later in this chapter.
2.2 Public Goods
Second, there are ‘public good’ aspects associated with antibiotics [Ref: Chap. 8]. Most goods are what we term as ‘private’ in nature: their consumption can be withheld until a payment is made in exchange, and once consumed they cannot be consumed again (Woodward and Smith 2003). For example, the consumption of a cake can be withheld from the consumer until the consumer pays the baker a price, and once the consumer has eaten that cake it cannot be eaten again. A private good is therefore considered ‘excludable’ and ‘rival in consumption’. At the other end of the spectrum lie public goods, which are defined as having the opposite characteristics. That is, the benefits, once the good is provided, cannot be restricted and are therefore available to all (i.e. non-excludable), and consumption by one individual does not limit consumption of that same good by others (i.e. non-rival in consumption). A classic example is the service provided by a lighthouse: the warning it provides is available to all who would benefit from it, and one ship’s use of it does not limit the ability of other ships to use it. Virtually all public goods are such services or other intangibles, with few, if any, ‘commodities’ (in the narrow sense of physical objects) meeting these criteria (the exception to this being physical infrastructure, such as sewage systems, which once completed are largely non-rival in consumption, and difficult to exclude people from using).
However, both excludability and rivalry are relative, not absolute, concepts, and there is a scale of both rivalry and excludability. For example, access to public goods in particular may be specific to geography (e.g. conventional television broadcasts, while they broadly satisfy the criteria for a public good, reach only an area defined by the location of transmitters, the strength of signals and topographical constraints) or can be artificially made excludable (such as by using encryption services for satellite broadcasts). These create ‘club goods’, which are non-rival and are non-excludable to those who can access the ‘club’, but excludable to those outside of the club. Thus, some people could be (and often are) excluded from the benefits of most theoretically defined public goods through geographic, monetary or administrative prohibition. Similarly, rivalry in consumption may be relative to capacity, particularly in the case of physical infrastructure. For example, if a sewage system has spare capacity its use is non-rival, but as the capacity constraint is approached, its use becomes rivalrous; that person whose use of it causes capacity to be reached has effectively prevented the next person wishing to use it from doing so. Perhaps more usual is that the consumption of a particular good may not prevent others from using it, but simply reduces the benefits available. For example, one person’s use of a road does not usually prevent use by others, but the use of the road becomes less beneficial as more and more people use it and the road consequently becomes more congested. This is sometimes termed the ‘tragedy of the commons’ (Hardin 1968), Chap. 8.
Of key importance, is that ‘markets’ under-supply public goods. First, non-excludability means that a price cannot be enforced, leading to ‘free-riding’ (one person can benefit from the actions of another person without reciprocation) and thus there is no incentive for anyone to produce or purchase the good. Second, non-rivalry means that the socially optimal level of consumption is far greater than the level that occurs at the ‘market price’ (Smith and Coast 2003).
To be clear, antibiotics are not themselves public goods – they can be made excludable, and they are rival in the sense that if I use one dose no one else can use that exact same dose.
However, the knowledge they embody in their development, and the resultant property of reduced infection (bearing in mind the externality
properties above) means that they have significant public good attributes associated with them. Once developed, the knowledge required to produce the antibiotic
can be made (virtually) freely available as dissemination of it is quick and cheap, and any one firm using it to produce the antibiotic
does not prevent another from doing so. We will return to this aspect in the section concerning the supply of antibiotics in light of resistance. It also means that the benefits resulting from the consumption of the antibiotic
, of reduced infection, cannot be made excludable – we all benefit from reduced transmission of pathogens – and is non-rival – my benefiting from this reduced risk of infection does not diminish you equally benefitting from it. And vice-versa – the reduced effectiveness of antibiotics due to resistance is also non-rival and non-excludable. It is this consumption side to which we now turn.