Abstract
The chapter focuses on the development of political communication and campaigning in Hungary. It starts with a brief overview of the basic characteristics of the political and party system. Then, it introduces the main laws and rules the campaigners must comply with. After that, the authors describe the evolution of communication tactics and techniques used by parties and candidates to persuade voters to vote for them over the last three decades. At the end of the chapter, the authors discuss the most recent campaigning trends in Hungary and summarise the chapter.
The observations of the chapter are derived from the data of several projects of the Centre for Social Sciences, Hungarian Academy of Sciences (https://politologia.tk.mta.hu/en/finished-projects).
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Kiss, B., Szabo, G. (2019). Hungary. In: Eibl, O., Gregor, M. (eds) Thirty Years of Political Campaigning in Central and Eastern Europe. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-27693-5_9
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DOI: https://doi.org/10.1007/978-3-030-27693-5_9
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