Abstract
The different institutional environments of developed and emerging economies may dictate the business practices of small- and medium-sized enterprises (SMEs). With national institutions’ current focus on better integrating SMEs into both international trade and sustainability goals, it is worth investigating the role socially and environmentally responsible business practices (RBPs) plays in SMEs’ international business relationships. The qualitative approach employed in this study reveals that environmental responsibility is not prominent in cross-border business relationships between Finnish and Russian SMEs, while social responsibility in part of ethics, transparency and partner responsibility is crucial for these relationships. The study thus contributes to the literature on responsibility in international business (IB) and international entrepreneurship (IE) by (1) suggesting that international business relationships can help raise the ethical behaviour of SMEs from emerging economies; (2) extending the research on sustainability-related issues in IB/IE towards emerging economies and the SME context; and (3) applying the institutional lens to explain RBP in international business relationships.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Battisti, M., & Perry, M. (2011). Walking the talk? Environmental responsibility from the perspective of small-business owners. Corporate Social Responsibility and Environmental Management, 18(3), 172–185.
Baughn, C. C., Bodie, N. L., & McIntosh, J. C. (2007). Corporate social and environmental responsibility in Asian countries and other geographical regions. Corporate Social Responsibility and Environmental Management, 14(4), 189–205.
Boehe, D. M., & Cruz, L. B. (2010). Corporate social responsibility, product differentiation strategy and export performance. Journal of Business Ethics, 91(2), 325–346.
Bogatyreva, K., Beliaeva, T., Shirokova, G., & Puffer, S. M. (2017). As different as chalk and cheese? The relationship between entrepreneurial orientation and SMEs’ growth: Evidence from Russia and Finland. Journal of East-West Business, 23(4), 337–366.
Bouquet, C., & Deutsch, Y. (2008). The impact of corporate social performance on a firm’s multinationality. Journal of Business Ethics, 80(4), 755–769.
Buckley, P. J. (2009). The impact of the global factory on economic development. Journal of World Business, 44(2), 131–143.
Buckley, P. J., Carter, M. J., Clegg, J., & Tan, H. (2005). Language and social knowledge in foreign-knowledge transfer to China. International Studies of Management & Organization, 35(1), 47–65.
Buckley, P. J., & Prashantham, S. (2016). Global interfirm networks: The division of entrepreneurial labor between MNEs and SMEs. The Academy of Management Perspectives, 30(1), 40–58.
Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility. Academy of Management Review, 32(3), 946–967.
Cheng, H. L., & Yu, C. M. J. (2008). Institutional pressures and initiation of internationalization: Evidence from Taiwanese small- and medium-sized enterprises. International Business Review, 17(3), 331–348.
Cleantech Group. (2017). The global cleantech innovation index 2017. Online document. Available at https://wwf.fi/mediabank/9906.pdf. Accessed 13 Sep 2019.
Costa, C., Lages, L. F., & Hortinha, P. (2015). The bright and dark side of CSR in export markets: Its impact on innovation and performance. International Business Review, 24(5), 749–757.
Crane, A., Matten, D., & Spence, L. J. (2013). Corporate social responsibility: Readings and cases in a global context. Abingdon: Routledge.
Crotty, J. (2016). Corporate social responsibility in the Russian Federation: A contextualized approach. Business and Society, 55(6), 825–853.
Dean, T. J., & McMullen, J. S. (2007). Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial action. Journal of Business Venturing, 22(1), 50–76.
Demirbag, M., Wood, G., Makhmadshoev, D., & Rymkevich, O. (2017). Varieties of CSR: Institutions and socially responsible behaviour. International Business Review, 26(6), 1064–1074.
DiMaggio, P., & Powell, W. W. (1983). The iron cage revisited: Collective rationality and institutional isomorphism in organizational fields. American Sociological Review, 48(2), 147–160.
Devjatlovskij, D. N., & Pozdnjakova, M. O. (2014). Korporativnaja social’naja otvetstvennost’ v Rossii: problemy malogo biznesa. Problemy Sovremennoj Ekonomiki, 2(50), 173–175.
Elkington, J. (1998). Partnerships from cannibals with forks: The triple bottom line of 21st-century business. Environmental Quality Management, 8(1), 37–51.
Ellerup Nielsen, A., & Thomsen, C. (2009). CSR communication in small and medium-sized enterprises. Corporate Communications: An International Journal, 14(2), 176–189.
European Commission. (2001). Green Paper. Promoting a European framework for corporate social responsibilities. Online document. Available at https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52001DC0366. Accessed 13 Sep 2019.
European Commission. (2002). European SMEs and social and environmental responsibility. Observatory of European SMEs, №4.
European Commission. (2003). Commission recommendation of 6 May 2003 concerning the definition of micro, small and medium‐sized enterprises. Official Journal of the European Union, Nos 2003/361/EC.
European Commission. (2013). Post event report - Peer Review on Corporate Social Responsibility – Helsinki (Finland), 7 November 2013. Online document. Available at http://ec.europa.eu/social/keyDocuments.jsp?advSearchKey=CSRprreport&mode=advancedSubmit&langId=en. Accessed 18 Jan 2018.
Fassin, Y. (2008). SMEs and the fallacy of formalising CSR. Business Ethics: A European Review, 17(4), 364–378.
Fassin, Y., Werner, A., Van Rossem, A., Signori, S., Garriga, E., von Weltzien Hoivik, H., et al. (2015). CSR and related terms in SME owner–managers’ mental models in six European countries: National context matters. Journal of Business Ethics, 128(2), 433–456.
Gjølberg, M. (2010). Varieties of corporate social responsibility (CSR): CSR meets the “Nordic Model”. Regulation & Governance, 4(2), 203–229.
Graafland, J., & Noorderhaven, N. (2018). National culture and environmental responsibility research revisited. International Business Review, 27(5), 958–968.
Hadjikhani, A., Lee, J. W., & Park, S. (2016). Corporate social responsibility as a marketing strategy in foreign markets: The case of Korean MNCs in the Chinese electronics market. International Marketing Review, 33(4), 530–554.
Ho, F. N., Wang, H. M. D., & Vitell, S. J. (2012). A global analysis of corporate social performance: The effects of cultural and geographic environments. Journal of Business Ethics, 107(4), 423–433.
Hofstede. (2018). Country comparison: Russia. Online document. Available at https://www.hofstede-insights.com/country-comparison/russia/. Accessed 20 Jan 2018.
Hoskisson, R. E., Eden, L., Lau, C. M., & Wright, M. (2000). Strategy in emerging economies. Academy of Management Journal, 43(3), 249–267.
Jamali, D., Zanhour, M., & Keshishian, T. (2009). Peculiar strengths and relational attributes of SMEs in the context of CSR. Journal of Business Ethics, 87(3), 355–377.
Jenkins, H. (2004). A critique of conventional CSR theory: An SME perspective. Journal of General Management, 29(4), 37–57.
Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), 1411–1431.
Johanson, M. (2011). Conducting processual studies in transition economies: Reflections on a case study. In Rethinking the case study: Towards greater pluralism in international business research. Cheltenham: Edward Elgar.
Jones, M. V., Coviello, N., & Tang, Y. K. (2011). International entrepreneurship research (1989–2009): A domain ontology and thematic analysis. Journal of Business Venturing, 26(6), 632–659.
Kuznetsov, A., Kuznetsova, O., & Warren, R. (2009). CSR and the legitimacy of business in transition economies: The case of Russia. Scandinavian Journal of Management, 25(1), 37–45.
Ioannou, I., & Serafeim, G. (2012). What drives corporate social performance? The role of nation-level institutions. Journal of International Business Studies, 43(9), 834–864.
Karhunen, P., & Kosonen, R. (2013a). Strategic responses of foreign subsidiaries to host country corruption: The case of Finnish firms in Russia. Critical Perspectives on International Business, 9(1/2), 88–105.
Karhunen, P., & Kosonen, R. (2013b). Institutional constraints for outsourcing services in Russia. Journal of Business & Industrial Marketing, 28(3), 201–209.
Keim, G. (2003). Nongovernmental organizations and business-government relations: The importance of institutions. In Globalization and NGOs: Transforming business, government, and society. Westport: Greenwood Publishing Group.
Khanna, T., & Palepu, K. (1997). Why focused strategies may be wrong for emerging markets. Harvard Business Review, 75(4), 41–48.
Kianto, A., Andreeva, T., & Pavlov, Y. (2013). The impact of intellectual capital management on company competitiveness and financial performance. Knowledge Management Research and Practice, 11(S2), 112–122.
Knight, G. A., & Cavusgil, S. T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35(2), 124–141.
Kolk, A., & Van Tulder, R. (2010). International business, corporate social responsibility and sustainable development. International Business Review, 19(2), 119–125.
Koos, S. (2011). The institutional embeddedness of social responsibility: A multilevel analysis of smaller firms’ civic engagement in Western Europe. Socio-Economic Review, 10(1), 135–162.
Kosonen, R., Kettunen, E., & Kotilainen, J. (2008). Managing the relations of business firms with the state across spatial institutional discontinuities: Finnish firms in the rapidly developing markets of Russia, Estonia and China (Working paper WP1(05): 1–24). Moscow: State University, Higher School of Economics.
Kourula, A. (2010). Corporate engagement with non-governmental organizations in different institutional contexts—A case study of a forest products company. Journal of World Business, 45(4), 395–404.
Larrán Jorge, M., Herrera Madueno, J., Lechuga Sancho, M. P., & Martínez-Martínez, D. (2016). Development of corporate social responsibility in small and medium-sized enterprises and its nexus with quality management. Cogent Business & Management, 3(1), 1–21.
López-Pérez, M., Melero, I., & Javier Sese, F. (2017). Management for sustainable development and its impact on firm value in the SME context: Does size matter? Business Strategy and the Environment, 26(7), 985–999.
Manolopoulos, D., Chatzopoulou, E., & Kottaridi, C. (2018). Resources, home institutional context and SMEs’ exporting: Direct relationships and contingency effects. International Business Review, 27(5), 993–1006.
Matten, D., & Moon, J. (2008). “Implicit” and “explicit” CSR: A conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33(2), 404–424.
Meduza. (2018, January 22). «Da oni knopochku ne mogut nazhat’!» S chem v Rossii stalkivajutsja ljudi, vynuzhdennye iskat’ rabotu posle 50 let. Online document. Available at https://amp.meduza.io/feature/2018/01/22/da-oni-knopochku-ne-mogut-nazhat? Accessed 22 Jan 2018.
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Thousand Oaks, CA: Sage.
Minbaeva, D., Pedersen, T., Björkman, I., Fey, C. F., & Park, H. J. (2003). MNC knowledge transfer, subsidiary absorptive capacity, and HRM. Journal of International Business Studies, 34(6), 586–599.
Miska, C., Szőcs, I., & Schiffinger, M. (2018). Culture’s effects on corporate sustainability practices: A multi-domain and multi-level view. Journal of World Business, 53(2), 263–279.
Moore, G., & Spence, L. (2006). Small and medium-sized enterprises & corporate social responsibility: Identifying the knowledge gaps. Editorial. Journal of Business Ethics, 67(3), 219–226.
North, D. (1990). Institutions, institutional change, and economic performance. Cambridge: Cambridge University Press.
OECD. (2013). Green entrepreneurship, eco-innovation and SMEs. OECD Working Party on SMEs and Entrepreneurship, CFE/SME(2011)9/FINAL.
OECD. (2016). Entrepreneurship at a Glance 2016. Paris: OECD Publishing.
OECD. (2017, June 7–8). Enhancing the contributions of SMEs in a global and digitalised economy. Meeting of the OECD Council at Ministerial Level, Paris. Online document. Available at https://www.oecd.org/mcm/documents/C-MIN-2017-8-EN.pdf. Accessed 20 Jan 2018.
Peng, M. W. (2003). Institutional transitions and strategic choices. Academy of Management Review, 28(2), 275–296.
Perrini, F. (2006). SMEs and CSR theory: Evidence and implications from and Italian perspective. Journal of Business Ethics, 67(3), 305–316.
Pisani, N., Kourula, A., Kolk, A., & Meijer, R. (2017). How global is international CSR research? Insights and recommendations from a systematic review. Journal of World Business, 52(5), 591–614.
Preuss, L., & Perschke, J. (2010). Slipstreaming the larger boats: Social responsibility in medium-sized businesses. Journal of Business Ethics, 92(4), 531–551.
Ringov, D., & Zollo, M. (2007). The impact of national culture on corporate social performance. Corporate Governance: The International Journal of Business in Society, 7(4), 476–485.
Ritvala, T., & Salmi, A. (2012). Co-operating to tackle environmental issues in emerging markets: The case of a partnership between a Finnish NGO and a Russian water utility. In Business, society and politics (pp. 259–280). Bingley: Emerald Group Publishing Limited.
Potepkin, M., & Firsanova, O. (2017). Customer perception of CSR activities: A comparative study of Finnish and Russian consumers. Baltic Journal of European Studies, 7(2), 59–83.
Ryan, A., O’Malley, L., & O’Dwyer, M. (2010). Responsible business practice: Re-framing CSR for effective SME engagement. European Journal of International Management, 4(3), 290–302.
Scott, W. R. (2008). Institutions and organizations: Ideas and interests (3rd ed.). Thousand Oaks, CA: Sage.
Shirokova, G., Bogatyreva, K., Beliaeva, T., & Puffer, S. (2016). Entrepreneurial orientation and firm performance in different environmental settings: Contingency and configurational approaches. Journal of Small Business and Enterprise Development, 23(3), 703–727.
Simpson, M., Taylor, N., & Barker, K. (2004). Environmental responsibility in SMEs: Does it deliver competitive advantage? Business Strategy and the Environment, 13(3), 156–171.
SolAbility. (2017). The Global Sustainable Competitiveness Index. Online document. Available at http://solability.com/the-global-sustainable-competitiveness-index/the-index. Accessed 20 Jan 2018.
Spence, L. J. (1999). Does size matter? The state of the art in small business ethics. Business Ethics: A European Review, 8(3), 163–174.
The World Bank. (2014). Data for Russian Federation, Finland. Online document. Available at https://data.worldbank.org/?locations=RU-FI. Accessed 20 Jan 2018.
Transparency International. (2016). Corruption Perceptions Index 2016. Online document. Available at https://www.transparency.org/news/feature/corruption_perceptions_index_2016. Accessed 20 Jan 2018.
Upstill-Goddard, J., Glass, J., Dainty, A., & Nicholson, I. (2016). Implementing sustainability in small and medium-sized construction firms: The role of absorptive capacity. Engineering, Construction and Architectural Management, 23(4), 407–427.
Volchek, D., Jantunen, A., & Saarenketo, S. (2013). The institutional environment for international entrepreneurship in Russia: Reflections on growth decisions and performance in SMEs. Journal of International Entrepreneurship, 11(4), 320–350.
WasteTech. (2017). Waste management market in Russia. Online document. Available at https://www.waste-tech.ru/RXRU/RXRU_WasteTech/documents/2017/WasteMarket_eng.pdf?v=636161093183299836. Accessed 20 Jan 2018.
World Economic Forum. (2017). Global Competitiveness Index 2017–2018. Online document. Available at http://reports.weforum.org/global-competitiveness-index-2017-2018/. Accessed 20 Jan 2018.
World Trade Organization. (2016). World Trade Report 2016 - Levelling the trading field for SME. Online document. Available at https://www.wto.org/english/res_e/booksp_e/world_trade_report16_e.pdf. Accessed 20 Jan 2018.
Zucker, L. G. (1987). Institutional theories of organization. Annual Review of Sociology, 13(1), 443–464.
Yin, R. K. (2009). Case study research: Design and methods (applied social research methods). London and Singapore: Sage.
Young, S. L., & Makhija, M. V. (2014). Firms’ corporate social responsibility behavior: An integration of institutional and profit maximization approaches. Journal of International Business Studies, 45(6), 670–698.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 The Author(s)
About this chapter
Cite this chapter
Uzhegova, M., Torkkeli, L., Ivanova-Gongne, M. (2020). The Role of Responsible Business Practices in International Business Relationships Between SMEs from Developed and Emerging Economies. In: Larimo, J., Marinov, M., Marinova, S., Leposky, T. (eds) International Business and Emerging Economy Firms. Palgrave Studies of Internationalization in Emerging Markets. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-27285-2_2
Download citation
DOI: https://doi.org/10.1007/978-3-030-27285-2_2
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-27284-5
Online ISBN: 978-3-030-27285-2
eBook Packages: Business and ManagementBusiness and Management (R0)