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Probable Challenges Facing Servitization Adoption in Construction: Lessons from the Manufacturing Sector

  • Rotondwa B. RamafaloEmail author
  • Bankole O. Awuzie
  • Clinton Aigbavboa
Conference paper

Abstract

The construction industry has acquired a reputation for product delivery without consideration for associated services. This dissatisfaction of clients due to the non-functionality of such products has led to a clamour for the adoption of servitization. Servitization entails a transition from selling products to offering products that are blended with services to add value to the end-user. This study explores probable challenges associated with the adoption of servitization within the construction industry based on lessons learnt from the manufacturing sector. A systematic review of the servitization literature was conducted. The literature selection was predicated on a set of keywords from various databases. These articles were analyzed using qualitative content analysis based on pre-selected themes. Results indicate that poor communication flow and nature of contractual arrangements which foster further fragmentation as well as lack of clear service-orientated strategies posed as probable barriers to the adoption of servitization in the construction industry.

Keywords

Clients Product-Service System Systematic literature review Value-in-use 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Rotondwa B. Ramafalo
    • 1
    Email author
  • Bankole O. Awuzie
    • 1
  • Clinton Aigbavboa
    • 2
  1. 1.Department of Built EnvironmentCentral University of TechnologyBloemfonteinSouth Africa
  2. 2.Department of Construction Management and Quantity Surveying, Faculty of Engineering and the Built EnvironmentUniversity of JohannesburgJohannesburgSouth Africa

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