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Methods and Means of Web Content Personalization for Commercial Information Products Distribution

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Lecture Notes in Computational Intelligence and Decision Making (ISDMCI 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1020))

Abstract

In this paper we address the problem of designing an information system for methods and means of commercial distribution of information products using a personalized approach to visitors based on categories and tags for visitors that have interest to these information products. The designed system is the methods and means of reorganization in the online store, with the core of the automatic recommendation of tags (categories) in the form of a neural network with controlled learning that provides the intelligence of the system as a whole. The developed system has classes and subclasses to which real information products with logical links between them and intellectual analysis of the content. The system of commercial distribution of information products in the future will be able to bring real income to its owner, which will be in demand among users of the World Wide Web.

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Author information

Authors and Affiliations

  1. Lviv Polytechnic National University, Lviv, Ukraine

    Andriy Demchuk, Vasyl Lytvyn, Victoria Vysotska & Marianna Dilai

  2. Silesian University of Technology, Gliwice, Poland

    Vasyl Lytvyn

Authors
  1. Andriy Demchuk
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  2. Vasyl Lytvyn
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  3. Victoria Vysotska
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  4. Marianna Dilai
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Corresponding author

Correspondence to Victoria Vysotska .

Editor information

Editors and Affiliations

  1. Kherson National Technical University, Kherson, Ukraine

    Volodymyr Lytvynenko

  2. Jan Evangelista Purkyně University in Ústi and Labem, Usti and Labem, Czech Republic

    Sergii Babichev

  3. Lublin University of Technology, Lublin, Poland

    Waldemar Wójcik

  4. IT Step University, Lviv, Ukraine

    Olena Vynokurova

  5. Kherson National Technical University, Kherson, Ukraine

    Svetlana Vyshemyrskaya

  6. Kherson National Technical University, Kherson, Ukraine

    Svetlana Radetskaya

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Demchuk, A., Lytvyn, V., Vysotska, V., Dilai, M. (2020). Methods and Means of Web Content Personalization for Commercial Information Products Distribution. In: Lytvynenko, V., Babichev, S., Wójcik, W., Vynokurova, O., Vyshemyrskaya, S., Radetskaya, S. (eds) Lecture Notes in Computational Intelligence and Decision Making. ISDMCI 2019. Advances in Intelligent Systems and Computing, vol 1020. Springer, Cham. https://doi.org/10.1007/978-3-030-26474-1_24

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