Skip to main content

Applying the Concept of Voluntariness to Explain Behavior Towards Environmental Conservation

  • Chapter
  • First Online:
Biodiversity Offsets Between Regulation and Voluntary Commitment
  • 418 Accesses

Abstract

An in-depth view and critical analysis of voluntary biodiversity require the operationalization and qualification of what voluntariness means under different contexts. In practice, voluntariness has a long tradition, i.e., it is anchored in societal and ethical discourses, with regard to solidarity, the provision of common goods and voluntary commitment. However, voluntariness is a relatively new phenomenon in a scientific context.

Therefore, this study aims to define and understand voluntariness and its prerequisites. This includes defining the term voluntariness and when an action is considered voluntary. Furthermore, voluntariness is a normative concept. This implies asking why humans act voluntarily, and specifically why businesses and others implement biodiversity offsets voluntarily. While the ultimate goal of voluntary commitment is the contribution to public goods, it may also create added value. Voluntary biodiversity can thus be driven by both altruistic and selfish motivations, and these motivations need to be examined carefully in every individual case.

Building on this, different theoretical concepts were explored with regard to their suitability to operationalize and explain voluntariness of biodiversity offsets and ultimately derive criteria that can be used as attributes for building a typology of biodiversity offsets. On the one hand, this includes more general theories, i.e., altruism, economic theories and willingness to pay. On the other hand, the theoretical concept of voluntariness is transferred and examined as to its application in the scope of nature conservation and care for the environment, i.e., with regard to voluntary environmental approaches and corporate (environmental) responsibility.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 139.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 179.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 179.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    see Sect. 5.2 and refer to corresponding numbers in Table 5.1.

  2. 2.

    Public goods are those that create generally and publicly accessible use and benefits (Siegenthaler 2008).

  3. 3.

    According to Kotchen (2006), individuals typically have three relevant choices: a conventional (pure private) good, a direct donation to an environmental (pure public) good, and a green (impure public) version of the good, whereas the latter is the result of a joint production of a private good and an environmental public good and thus combines characteristics of the other two.

  4. 4.

    see Sect. 5.2 and refer to corresponding numbers in Table 5.1.

  5. 5.

    see Sect. 5.2 and refer to corresponding numbers in Table 5.1.

  6. 6.

    see Sect. 5.2 and refer to corresponding numbers in Table 5.1.

  7. 7.

    see Sect. 5.2 and refer to corresponding numbers in Table 5.1.

  8. 8.

    He defines voluntary pollution constraints as declarations of a group of polluters to achieve a certain environmental policy goal in a fixed period of time.

  9. 9.

    see Sect. 5.2 and refer to corresponding numbers in Table 5.1.

  10. 10.

    see Sect. 5.2 and refer to corresponding numbers in Table 5.1.

References

  • Alberini, Segerson (2002) Assessing voluntary programs to improve environmental quality. Environ Resour Econ 22:157–184

    Article  Google Scholar 

  • Amman H (2001) Von Freiwilligkeit sei die Rede. Ein Vorschlag zur Klärung der Begriffe

    Google Scholar 

  • Amman (2004) Freiwilligkeit, Gemeinnützigkeit und Sozialstaat. In: Ammann (ed) Freiwilligkeit zwischen liberaler und sozialer Demokratie

    Google Scholar 

  • Amman H (2008) Begrifflichkeiten und deren Auswirkungen auf die Forschung am Beispiel des Freiwilligen-Monitors. In: Ammann H, Hasse R, Jakobs M, Riemer-Kafka G (eds) Freiwilligkeit – Ursprünge. Erscheinungsformen, Perspektiven

    Google Scholar 

  • Andreoni J (1988) Privately provided public goods in a large economy: the limits of altruism. J Public Econ 35:57–73

    Article  Google Scholar 

  • Andreoni J (1990) Impure altruism and donations to public goods: a theory of warm-glow giving. Econ J 100(401):464–477

    Article  Google Scholar 

  • Arora S, Cason TN (1995) An experiment in voluntary environmental regulation: participation in EPA’s 33/50 program. J Environ Econ Manag 28:271–286

    Article  Google Scholar 

  • Arora S, Cason TN (1996) Why do firms volunteer to exceed environmental regulations? Understanding participation in EPA’s 33/50 program. Land Econ 72(4):413–432

    Article  Google Scholar 

  • Arora S, Gangopadhyay S (1995) Toward a theoretical model of voluntary overcompliance. J Econ Behav Organ 28:289–309

    Article  Google Scholar 

  • Badelt C (2004) Freiwilligkeit aus Sicht der Ökonomie. In: Ammann (ed) Freiwilligkeit zwischen liberaler und sozialer Demokratie

    Google Scholar 

  • Baker J (2001) Freedom of association and CSR, remarks of Jim Baker, ICFTU, to OECD Conference on Corporate Social Responsibility, 19 June 2001

    Google Scholar 

  • Bakker FG, Groenewegen P, Hond F (2005) A bibliometric analysis of 30 years of research and theory on corporate social responsibility and corporate social performance. Bus Soc 44:283–317

    Article  Google Scholar 

  • Batson CD (2014) The altruism question. Toward a social-psychological answer. Psychology Press, New York

    Book  Google Scholar 

  • Benabou S (2014) Making up for lost nature?: a critical review of the international development of voluntary biodiversity offsets. Environ Soc 5:103–123

    Article  Google Scholar 

  • Blowfield M, Murray A (2014) Corporate responsibility. Oxford University Press, New York

    Google Scholar 

  • Bohm P, Russell CS (1985) Comparative analysis of alternative policy instruments. In: Handbook of natural resource and energy economics, vol 1. Elsevier, pp 395–460

    Google Scholar 

  • Boothe B (2004) Freiwilligkeit aus Sicht der Psychologie. In: Ammann H (ed) Freiwilligkeit 659 zwischen liberaler und sozialer Demokratie. Seismo, Zürich

    Google Scholar 

  • Bosch DJ, Cook ZL, Fuglie KO (1995) Voluntary versus mandatory agricultural policies to protect water quality: adoption of nitrogen testing in Nebraska. Rev Agric Econ 17:13–24

    Article  Google Scholar 

  • Brau R, Carraro C (1999) Voluntary approaches, market structure and competition. Fondazione Eni Enrico Mattei, Milan

    Google Scholar 

  • Business for Social Responsibility (2003) Issues in corporate social responsibility. http://www.bsr.org/AdvisoryServices/Issues.cfm

  • Carigiet (2004) Die Stärkung des Sozialstaats durch die Zivilgesellschaft – kleine Solidaritäten als Unterstützung und nicht als Ersatz der großen Solidaritäten. In: Ammann (ed) Freiwilligkeit zwischen liberaler und sozialer Demokratie

    Google Scholar 

  • Carraro C, Lévêque F (1999) Voluntary approaches in environmental policy. Kluwer Academic, Dordrecht

    Book  Google Scholar 

  • Carraro, Siniscalco (1996) Voluntary agreements in environmental policy: a theoretical appraisal. In: Xepapadeas (ed) Economic policy for the environment and natural resources. Edward Elgar, Cheltenham

    Google Scholar 

  • Carroll AB (1983) Corporate social responsibility: will industry respond to cut-backs in social program funding? Vital Speeches Day 49:604–608

    Google Scholar 

  • Castelló I, Lozano J (2011) Searching for new forms of legitimacy through corporate responsibility rhetoric. J Bus Ethics 100:11–29

    Article  Google Scholar 

  • Cranach (2008) Freiwilligkeit, Altruismus oder Egoismus? Zur Sozialpsychologie der individuellen und gesellschaftlichen Bedeutung der Freiwilligkeit. In: Ammann et al (eds) Freiwilligkeit – Ursprünge, Erscheinungsformen, Perspektiven

    Google Scholar 

  • Dahlsrud A (2008) How corporate social responsibility is defined: an analysis of 37 definitions. Corp Soc Respon Environ Manag 15:1–13

    Article  Google Scholar 

  • Darbi M, Ohlenburg H, Herberg A, Wende W (2010) Impact mitigation and biodiversity offsets-compensation approaches from around the world: a study on the application of Article 14 of the CBD (Convention on Biological Diversity). BfN-Schr.-Vertrieb im Landwirtschaftsverl

    Google Scholar 

  • Delmas MA, Terlaak AK (2001) A framework for analyzing environmental voluntary agreements. Calif Manag Rev 43(3):44–63

    Article  Google Scholar 

  • Dixit A, Nalebuff B (2008) Prisoners’ Dilemma. The concise encyclopedia of economics. Library of economics and liberty. http://www.econlib.org/library/Enc/PrisonersDilemma.html

  • Doswald N, Barcellos Harris M, Jones M, Pilla E, Mulder I (2012) Biodiversity offsets: voluntary and compliance regimes. A review of existing schemes, initiatives and guidance for financial institutions. UNEP-WCMC, UNEP FI, Cambridge, Geneva

    Google Scholar 

  • Earl G, Curtis A, Allan C (2010) Towards a duty of care for biodiversity. Environ Manag 45(4):682–696

    Article  CAS  Google Scholar 

  • Egri CP, Ralston DA (2008) Corporate responsibility: a review of international management research from 1998 to 2007. J Int Manag 14:319

    Article  Google Scholar 

  • Ethical Performance (2003) Introduction: defining corporate social responsibility. http://www.ethicalperformance.com/bestpractice/archive/1001/introduction.html

  • Field A (2001) Altruistically inclined? The behavioral sciences, evolutionary theory, and the origins of reciprocity. The University of Michigan Press, Ann Arbor

    Google Scholar 

  • Flathman RE (1992) Willful liberalism: voluntarism and individuality in political theory and practice. Cornell University Press, London

    Book  Google Scholar 

  • Fougère M, Solitander N (2009) Against corporate responsibility: critical reflections on context, thinking, practice, content and consequences. Corp Soc Responsib Environ Manag 16(2009):217–227

    Article  Google Scholar 

  • Gordon K (2001) The OECD guidelines and other corporate responsibility instruments: a comparison

    Google Scholar 

  • Gutmann T (2000) Freiwilligkeit als Rechtsbegriff. Beck, München

    Google Scholar 

  • Halme M, Roome N, Dobers P (2009) Corporate responsibility: reflections on context and consequences. Scand J Manag 25(1):1–9

    Article  Google Scholar 

  • Harjoto MA, Jo H (2011) Corporate governance and CSR nexus. J Bus Ethics 100:45–67

    Article  Google Scholar 

  • Hasse R (2008) Einleitung: Freiwilligkeit in gesellschafts- und organisationswissenschaftlicher Perspektive. In: Ammann H, Hasse R, Jakobs M, Riemer-Kafka G (eds) Freiwilligkeit – Ursprünge. Erscheinungsformen, Perspektiven

    Google Scholar 

  • Heikkurinen P (2012) Strategic corporate responsibility: a theory review and reconsideration of the conventional perspective

    Google Scholar 

  • Hillenbrand C, Money K (2007) Corporate responsibility and corporate reputation: two separate concepts or two sides of the same coin? Corp Reput Rev 10:261–277

    Article  Google Scholar 

  • Howard K (2007) Voluntary biodiversity offsets: improving the environmental management toolbox. Im Internet: http://www.cortex.org/d-Cortex-%20Biodiversity%20Offsets_01Dec07.pdf

  • Jakobs (2008) Freiwilligkeit: Bilanz und Ausblick. In: Ammann et al (eds) Freiwilligkeit – Ursprünge. Erscheinungsformen, Perspektiven

    Google Scholar 

  • Kahneman D, Knetsch JL (1992) Valuing public goods: the purchase of moral satisfaction. J Environ Econ Manag 22(1):57–70

    Article  Google Scholar 

  • Kausch (2008) Freiwilligkeit und Freiwilligenarbeit in den Kirchen. Ideeller Hat sich Anspruch und reale Bedeutung – ein Beitrag aus der Praxis kirchlicher Freiwilligenarbeit. In: Ammann et al (eds) Freiwilligkeit – Ursprünge. Erscheinungsformen, Perspektiven

    Google Scholar 

  • Khanna (2001) Non-mandatory approaches to environmental protection. J Econ Surv 15(3):291–324

    Article  Google Scholar 

  • Kilcullen M, Kooistra JO (1999) At least do no harm: sources on the changing role of business ethics and corporate social responsibility. Ref Serv Rev 27(2):158–178

    Article  Google Scholar 

  • Knetsch JL (1990) Environmental policy implications of disparities between willingness to pay and compensation demanded measures of values. J Environ Econ Manag 18:227–237

    Article  Google Scholar 

  • Kotchen (2006) Green markets and private provision of public goods. J Polit Econ 114(4):816–834

    Article  Google Scholar 

  • Kotchen (2007) Voluntary provision of public goods for bads: a theory of environmental offsets. Econ J R Econ Soc 119:883–899

    Google Scholar 

  • Liebe U, Preisendörfer P, Meyerhoff J (2011) To pay or not to pay: competing theories to explain individuals’ willingness to pay for public environmental goods. Environ Behav 43(1):106–130

    Article  Google Scholar 

  • Lyon TP, Maxwell JW (2002) “Voluntary” approaches to environmental regulation: a survey. In: Franzini M, Nicita A (eds) Economic institutions and environmental policy. Ashgate, Farnham

    Google Scholar 

  • Maak T (2008) Undivided corporate responsibility: towards a theory of corporate integrity. J Bus Ethics 82:353–368

    Article  Google Scholar 

  • Maxwell, Lyon (2001) An institutional analysis of environmental voluntary agreements in the United States. In: Orts, Deketelaere (eds) Environmental contracts. Comparative approaches to regulatory innovation in the United States and Europe. Kluwer, London, pp 333–348

    Google Scholar 

  • Maxwell JW et al (2000) Self-regulation and social welfare: the political economy of corporate environmentalism. J Law Econ 43:583

    Article  Google Scholar 

  • OECD (ed) (1999) Voluntary Approaches for Environmental Policy: An Assessment. Paris

    Google Scholar 

  • OECD (ed) (2000) Foreign direct investment, development and corporate responsibility OECD, Paris

    Google Scholar 

  • OECD (2001a) Corporate responsibility: private initiatives and public goals. OECD, Paris

    Book  Google Scholar 

  • OECD (2001b) OECD roundtable on global instruments for corporate responsibility, 19 June 2001, Paris

    Google Scholar 

  • OECD (2001c) Private initiatives for corporate responsibility: an analysis. OECD working papers on International Investment, 2001/01, OECD. https://doi.org/10.1787/816826411085

  • Olk C (2004) Freiwilligkeit aus Sicht der Soziologie, in Ammann (ed) Freiwilligkeit zwischen liberaler und sozialer Demokratie

    Google Scholar 

  • Orlitzky M, Siegel D, Waldman D (2011) Strategic corporate social responsibility and environmental sustainability. Bus Soc 50(I):6–27

    Article  Google Scholar 

  • Orsato RJ (2006) Competitive environmental strategies: when does it pay to be green? Calif Manag Rev 48(2):127–143

    Article  Google Scholar 

  • Paavola J, Gouldson A, Kluvánková-Oravská T (2009) Interplay of actors, scales, frameworks and regimes in the governance of biodiversity

    Article  Google Scholar 

  • Priller E (2008) Zivilgesellschaftliches Engagement im europäischen Vergleich. In: Ammann H, Hasse R, Jakobs M, Riemer-Kafka G (eds) Freiwilligkeit – Ursprünge. Erscheinungsformen, Perspektiven

    Google Scholar 

  • Putnam (2000) Bowling alone. The collapse and revival of American community. Simon & Schuster, New York

    Google Scholar 

  • Rauscher M (1997) International trade, factor movements, and the environment. Oxford University Press, Oxford

    Google Scholar 

  • Reed D (1999) Realms of corporate responsibility: distinguishing legitimacy. Morality Ethics 21(23–35):1999

    Google Scholar 

  • Segerson (1999) Mandatory versus voluntary approaches to food safety. Agribusiness 15:53–70

    Article  Google Scholar 

  • Segerson, Li (1999) Voluntary approaches to environmental protection. Edward Elgar, Cheltenham

    Google Scholar 

  • Segerson, Li Dawson (2001) Environmental voluntary agreements: participation and free riding. In: Orts, Deketelaere (eds) Environmental contracts. Comparative approaches to regulatory innovation in the United States and Europe. Kluwer, London, pp 369–388

    Google Scholar 

  • Segerson, Miceli (1998) Voluntary environmental agreements: good or bad news for environmental protection? J Environ Econ Manag 36:109–130

    Article  Google Scholar 

  • Siegenthaler H (2008) Zur Reichweite gemeinnützigen Handelns – Von der Gruppensolidarität zum Universitalitätsprinzip. In: Ammann H, Hasse R, Jakobs M, Riemer-Kafka G (eds) Freiwilligkeit – Ursprünge. Erscheinungsformen, Perspektiven

    Google Scholar 

  • Spurgeon J (2008) Corporate environmental strategies for economic instruments for biodiversity. Bus Law Rev 2008:221–230

    Google Scholar 

  • Storey M, Boyd G, Dowd J (1999) Voluntary agreements with industry. In: Voluntary approaches in environmental policy. Springer, Dordrecht, pp 187–207

    Chapter  Google Scholar 

  • US Environmental Protection Agency (1992) EPA’s 33/50 Program Second Progress Report: Reducing Risks through Voluntary Action

    Google Scholar 

  • van Calster G, Deketelaere K (2001) The use of voluntary agreements in the European Community’s environmental policy. In: Orts E, Deketelaere K (eds) Environmental contracts – comparative approaches to regulatory innovation in the United States and Europe. Kluwer, London

    Google Scholar 

  • Voigt (2000) Freiwilligkeit durch Zwangsandrohung? Eine institutionenökonomische Analyse von Selbstverpflichtungserklärungen in der Umweltpolitik, in Zeitschrift für Umweltpolitik und Umweltrecht 3/2000, pp 393–407

    Google Scholar 

  • Wu, Babcock (1999) The relative efficiency of voluntary vs mandatory environmental regulations. J Environ Econ Manag 38:158–175

    Article  Google Scholar 

  • Zadek S (2004) The path to corporate responsibility. Harv Bus Rev 82(12):125–132

    PubMed  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Darbi, M. (2020). Applying the Concept of Voluntariness to Explain Behavior Towards Environmental Conservation. In: Biodiversity Offsets Between Regulation and Voluntary Commitment. Springer, Cham. https://doi.org/10.1007/978-3-030-25594-7_3

Download citation

Publish with us

Policies and ethics