Abstract
Recently, it is becoming increasingly important to establish and utilize desirable inter-organizational relationship in the broadcasting contents industry. This study examined benefit sharing between organizations as a way to strengthen competitiveness in terms of co-evolution through inter-organizational relations in the Korea’s broadcasting contents industry. Especially, it attempted an exploratory approach to identify the current status of benefit sharing (especially in terms of revenue sharing) between OTT (Over The Top), a new distributor, and Content Providers (CPs) and ways of benefit sharing, as well as the relationship between traditional TV broadcasters and CPs. The study also dealt with the issue of benefit sharing for co-evolution through discussion of the typology of benefit sharing, including OTT, which represents the new broadcasting contents market structure. In addition, the study also presented its limitations and proposed a direction for future research.
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Notes
- 1.
MG: Minimum Guarantee/RS: Revenue Sharing.
- 2.
Terrestrial broadcasters are paying more attention to topicality than viewing rates, increasing the production of such programs as School Attack 2018, Dancing High, Visiting Teacher, After School Hip-Hop, and High School Rapper 2.
- 3.
While it is not known how an RS contract involving broadcasting contents is usually concluded, in the case of movie contents, which is the same video content as broadcasting content, a flat contract is concluded based on estimation of sales expected to be generated within the contract period, reflecting anticipated sales amount or some 1.5 times that [8].
- 4.
For information on detailed contract types, please refer to the section entitled ‘2) Issue of Traditional Revenue Sharing.’
- 5.
Currently, OTT service can be classified into broadcasting content-type and original content-type. Yet, as shown in the main body, original content production is becoming more and more important, rendering any attempt to the classification of service types pointless.
References
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Acknowledgements
“This research was supported by the Academic Research fund of Hoseo University in 2017” (2017-0071).
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Baek, SH., Park, MG., Zhang, JH., Lee, JH. (2020). An Exploratory Study on the Benefit Sharing of Broadcasting Content Industry. In: Lee, R. (eds) Computer and Information Science. ICIS 2019. Studies in Computational Intelligence, vol 849. Springer, Cham. https://doi.org/10.1007/978-3-030-25213-7_14
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DOI: https://doi.org/10.1007/978-3-030-25213-7_14
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