Abstract
Inspired by the feedback scenario, which characterizes online social networks, we introduce a novel domination problem, which we call Dual Domination (DD). We assume that the nodes in the input network are partitioned into two categories: Positive nodes (\(V^+\)) and negative nodes (\(V^-\)). We are looking for a set \(D\subseteq V^+\) that dominates the largest number of positive nodes while avoiding as many negative nodes as possible. In particular, we study the Maximum Bounded Dual Domination (MBDD) problem, where given a bound k, the problem is to find a set \(D\subseteq V^+\), which maximizes the number of nodes dominated in \(V^+,\) dominating at most k nodes in \(V^-.\) We show that the MBDD problem is hard to approximate to a factor better than \((1-1/e)\). We give a polynomial time approximation algorithm with approximation guaranteed \((1-e^{-1/\varDelta })\), where \(\varDelta \) represents the maximum number of neighbors in \(V^+\) of any node in \(V^-.\) Furthermore, we give an \(O(|V|k^2)\) time algorithm to solve the problem on trees.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
We can assume that no edge exists between two nodes in \(V^-\), since such edges are irrelevant for our problem.
- 2.
(Notice that \(S^0 \subseteq \mathtt{OPT}\) and since \(\mathtt{OPT}\) is an optimal solution we have \(P_{\mathtt{OPT}} \subseteq \mathtt{OPT}\) and then \(P^0 \subseteq \mathtt{OPT}\).)
References
Abebe, R., Adamic, L., Kleinberg, J.: Mitigating overexposure in viral marketing. In: The Thirty-Second AAAI Conference on Artificial Intelligence (AAAI 2018), pp. 241–248 (2018)
Berger, J., Heath, C.: Where consumers diverge from others: identity signaling and product domains. J. Consum. Res. 34(2), 121–134 (2007)
Byers, J.W., Mitzenmacher, M., Zervas, G.: The groupon effect on yelp ratings: a root cause analysis. In: Proceedings of 13th ACM Conference on Electronic Commerce, EC 2012, pp. 248–265 (2012)
Chen, Y., Li, H., Qu, Q.: Negative-aware influence maximization on social networks. In: Proceedings of AAAI Conference on Artificial Intelligence (2018)
Cordasco, G., Gargano, L., Rescigno, A.A., Vaccaro, U.: Optimizing spread of influence in social networks via partial incentives. In: Scheideler, C. (ed.) Structural Information and Communication Complexity. LNCS, vol. 9439, pp. 119–134. Springer, Cham (2015). https://doi.org/10.1007/978-3-319-25258-2_9
Cordasco, G., Gargano, L., Rescigno, A.A.: Influence propagation over large scale social networks. In: Proceedings of ASONAM 2015, pp. 1531–1538 (2015)
Cordasco, G., et al.: Whom to befriend to influence people. Theoret. Comput. Sci. (to appear)
Cordasco, G., Gargano, L., Mecchia, M., Rescigno, A.A., Vaccaro, U.: Discovering small target sets in social networks: a fast and effective algorithm. Algorithmica 80(6), 1804–1833 (2018)
Cordasco, G., Gargano, L., Rescigno, A.A.: Active influence spreading in social networks. Theoret. Comput. Sci. 764, 15–29 (2019)
Cordasco, G., Gargano, L., Rescigno, A.A., Vaccaro, U.: Evangelism in social networks: algorithms and complexity. Networks 71(4), 346–357 (2018)
Cravens, K., Goad Oliver, E., Ramamoorti, S.: The reputation index: measuring and managing corporate reputation. Eur. Manag. J. 21(2), 201–212 (2003)
Cretu, A.E., Brodie, R.J.: The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective. Ind. Mark. Manag. 36(2), 230–240 (2007)
Delbot, F., Laforest, C., Phan, R.: Graphs with forbidden and required vertices. In: 17th Rencontres Francophones sur les Aspects Algorithmiques des Télécom (ALGOTEL 2015) (2015)
Dunbar, J.E., Hedetniemi, S.T., Henning, M.A., Slater, P.J.: Signed domination in graphs. In: Proceedings of the Seventh International Conference in Graph Theory, Combinatorics, Algorithms, and Applications, pp. 311–321 (1995)
Dunbar, J., Hedetniemi, S., Henning, M.A., McRae, A.: Minus domination in graphs. Discret. Math. 199(1), 35–47 (1999)
Easley, D., Kleinberg, J.: Networks, Crowds, and Markets: Reasoning About a Highly Connected World. Cambridge University Press, New York (2010)
Haynes, T.W., Hedetniemi, S., Slater, P.: Fundamentals of Domination in Graphs (Pure and Applied Mathematics (Marcel Dekker)). CRC, Boca Raton (1998)
Hu, Y., Van den Bulte, C.: Nonmonotonic status effects in new product adoption. Mark. Sci. 33(4), 509–533 (2014)
Joshi, Y.V., Reibstein, D.J., Zhang, Z.J.: Turf wars: product line strategies in competitive markets. Mark. Sci. 35(1), 128–141 (2016)
Khuller, S., Moss, A., Naor, J.: The budgeted maximum coverage problem. Inf. Process. Lett. 70(1), 39–45 (1999)
Li, Y., Chen, W., Wang, Y., Zhang, Z.-L.: Influence diffusion dynamics and influence maximization in social networks with friend and foe relationships. In: Proc. of WSDM 2013, pp. 657–666 (2013)
Liu, X., Kong, X., Yu, P.S.: Active opinion maximization in social networks. In: Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, (KDD 2018) (2018)
Manurangsi, P.: Almost-polynomial ratio ETH-hardness of approximating densest K-subgraph. In: Proceedings of the 49th ACM SIGACT Symposium on Theory of Computing (STOC 2017), pp. 954–961 (2017)
Miyano, E., Ono, H.: Maximum domination problem. In: Proceedings of the 17th Computing on The Australasian Theory Symposium (CATS 2011), vol. 119, pp. 55–62 (2011)
Neiheisel, J.R., Niebler, S.: On the limits of persuasion: campaign ads and the structure of voters’ interpersonal discussion networks. Polit. Commun. 32(3), 434–452 (2015)
Nemhauser, G.L., Wolsey, L.A., Fisher, M.L.: An analysis of approximations for maximizing submodular set functions-I. Math. Prog. 14(1), 265–294 (1978)
Sviridenko, M.: A note on maximizing a submodular set function subject to a knapsack constraint. Oper. Res. Lett. 32(1), 41–43 (2004)
Wakefield, M., Flay, B., Nichter, M., Giovino, G.: Effects of anti-smoking advertising on youth smoking: a review. J. Health Comm. 8(3), 229–247 (2003)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Cordasco, G., Gargano, L., Rescigno, A.A. (2019). Dual Domination. In: Colbourn, C., Grossi, R., Pisanti, N. (eds) Combinatorial Algorithms. IWOCA 2019. Lecture Notes in Computer Science(), vol 11638. Springer, Cham. https://doi.org/10.1007/978-3-030-25005-8_14
Download citation
DOI: https://doi.org/10.1007/978-3-030-25005-8_14
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-25004-1
Online ISBN: 978-3-030-25005-8
eBook Packages: Computer ScienceComputer Science (R0)