Abstract
This chapter acts as a summary of some of the main topics discussed in the book. I offer a brief primer on semiotics, which is useful in analyzing logos, icons, and other phenomena associated with brands since semiotics explains how we find meaning in words, symbols, and images. I also discuss group theory and its notion that there are four lifestyles in the United States which are all in conflict with one another. This is followed by a discussion of postmodern theory and its relevance to consumer culture and an overview of the contents of some of the chapters.
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Berger, A.A. (2019). Coda. In: Brands and Cultural Analysis. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-24709-6_16
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DOI: https://doi.org/10.1007/978-3-030-24709-6_16
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Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-030-24708-9
Online ISBN: 978-3-030-24709-6
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