Abstract
In recent years, contemporary spectacular architecture has been identified by tourism and urban stakeholders as a means to diversify the Parisian tourism offer. New star architectural projects are developed at the outskirts of Paris where constraints are less important than in more central historical areas.
This chapter discusses to what extent emblematic architecture can be considered a “spatial event”, able to modify tourism patterns in Paris. Can contemporary architecture and, a fortiori, star architecture encourage visitors to go beyond the usual central tourist boundaries? Can it encourage tourists to head “off-the-beaten paths”?
The cases of the Fondation Louis Vuitton designed by Frank Gehry (2014), the Philharmonic designed by Jean Nouvel (2015) and Seine Aval designed by Shigeru Ban and Jean de Gastines may illustrate an important turn in the development of the planning and transformation of tourism via star architecture.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The Paris Tourism Office, the three surrounding inner suburban departments, the public transportation organisation of the Île-de-France region, the Welcome City Lab tourism start-ups incubator and the IREST (Institut de Recherche et d’Etudes Supérieures du Tourisme), University of Paris 1 Panthéon-Sorbonne.
- 2.
EPEES (Espaces Post-Euclidiens et Événements Spatiaux), research group on non-linearity in geography.
- 3.
Including Vittorio Gregotti, Jean Nouvel, Steven Holl, Souto de Moura, Rota e Nicolin, Kazuyo Sejima and Rem Koolhaas (Renard-Delautre 2016)
- 4.
Tate Modern does indeed constitute a key element in the regeneration of the “South Central” district of London (Travers 2005), the most central element of an area regrouping several other tourist attractions (Elephant and Castle, the Imperial War Museum, the Southbank Centre, the Royal Festival Hall, the Old Vic, Battersea Power Station and Southwark Cathedral).
- 5.
Docks en Seine project in 2008, ZAC Rive gauche, 13th arrondissement of Paris.
References
Aillagon JJ (2010) http://jean-jacques-aillagon.typepad.fr/le_blog_de_jeanjacques_ai/. Accessed June 2010
Appert M (2009) Ville globale versus ville patrimoniale? Des tensions entre libéralisation de la skyline de Londres et préservation des vues historiques. Revue Géographique de l’Est Reconversion et Patrimoine au Royaume-Uni 48:1–2. https://journals.openedition.org/rge/1154. Accessed October 2018
Aranburu I, Plaza B, Esteban M (2016) Sustainable cultural Tourism in urban destinations: does space matter? Sustainability 8(8):699
Artioli F (2016) Restructurations du centre et conflits des périphéries. L’échec des projets urbains face au retrait des armées en Italie. In: Revue française de science politique. Presses de Sciences Po (P.F.N.S.P.) 2(66):229–250
Baudry SL (2017) Rome: a cultural capital with a poor working-class heritage: strategies of touristification and globalization. In: Gravari-Barbas M, Guinand S (eds) Tourism and gentrification in contemporary metropolises: international perspectives. Routledge, London, pp 134–152
Bayle L (2017) Interview with Laurent Bayle. In: Les Echos. https://www.lesechos.fr/14/03/2017/lesechos.fr/0211878899526_la-philharmonie-de-paris-s-est-imposee-dans-le-paysage-culturel-francais.htm. Accessed October 2018
Bianchini F et al (1992) Flagship projects in urban regeneration. In: Healey P et al (eds) Rebuilding the City. E &FN Spon, London
Bouniol B (2016) Philharmonie de Paris, un succès chiffré. https://www.la-croix.com/Culture/Musique/Philharmonie-de-Paris-un-succes-chiffre-2016-01-14-1404408. Accessed October 2018
Braun E, Eshuis J, Klijn EH (2014) The effectiveness of place brand communication. Cities 41:64–70
Celata F (2008) The Tourism “sprawl” and urban changes in Rome. Urban Stud 41(3):305–319. https://www.memotef.uniroma1.it/sites/dipartimento/files/T&US_Celata.pdf. Accessed October 2018
Champy F (2008) The “reflective capacity” of professions confronted by international competition. European societies, professional work I Europe: concepts, theories and methodology. Taylor & Francis (Routledge) 10(4):653–672
Clark TN (2003) The City as an entertainment machine. Elsevier, San Diego
Condevaux A, Djament-Tran G, Gravari-Barbas M (2016) Before and after tourism(s). The trajectories of tourist destinations and the role of actors involved in “off-the-beaten-track” tourism: a literature review. In: ViaTourismReview 9 | 2016: Aux marges du tourisme: utopies et réalités du tourisme hors des sentiers battus. https://journals.openedition.org/viatourism/413. Accessed October 2018
Dagen PH (2017) Le système des grandes expositions est-il encore viable et pour quelles institutions? In: Le Monde. 03 November2017
Dean C, Donnellan C, Pratt AC (2010) Tate modern: pushing the limits of regeneration. City Cult Soc 1(2):79–87
Delaplace M, Gravari-Barbas M (2016) Aux marges du tourisme: Utopies et réalités du tourisme hors des sentiers battus. In: Editoral ViaTourismReview 1(9). https://journals.openedition.org/viatourism/417
Doucet B (2007) Flagship Regeneration: panacea or urban problem? Paper presented at the EURA Conference on The Vital City, Glasgow, Scotland, 12–14 September 2007. http://www.gla.ac.uk/media/media_47909_en.pdf. Accessed October 2018
Duhamel PH, Knafou R (2007) Le tourisme dans la centralité parisienne. In: Saint-Julien TH, Le Goix R (dir) La métropole parisienne, centralités, inégalités, proximités, Paris, Belin, coll.Mappemonde pp 39–64
Edelmann F (2008). In: Le Monde. 27/28 July 2008
Espaces Post-Euclidiens et Evénements Spatiaux (2000) L’événement spatial en débat. L’Espace Géographique 3:193–199
Evans G (2003) Hard‐branding the cultural city – from Prado to Prada. Int J Urban Reg Res 27(2):417–440
Foundation Louis Vuitton (2010a) Press kit
Foundation Louis Vuitton (2010b) Press release on http://www.lvmh.fr/. Accessed June 2010
Gospodini A (2002) European cities in competition and the new ‘uses’ of urban design. J Urban Design 7(1):59–63
Govers R, Go F (2009) Place branding. Global, virtual and physical identities, constructed, imagined and experienced. Palgrave Macmillan, New York
Gravari-Barbas M (2009) Marques d’Architecte, Marque de Musées, L’architecture Médiatique en tant qu’outil de positionnement touristique urbain. Presses de l’Université du Québec, Éditions Téoros, pp 190–205
Gravari-Barbas M (2015) Architecture, Musées, Tourisme. La guerre des marques. In: Gravari-Barbas M, Renard-Delautre C (eds) Figures d’Architectes et Espace Urbain / celebrity architects and urban space. L’Harmattan, Paris, pp 139–164
Gravari-Barbas M (2016) Iconic Buildings and the Historic Urban Landscape. A joint analysis of urban globalization. Paper presented at the 4th UNITWIN-UNESCO conference, Budapest, 2016. https://www.academia.edu/36911822/ICONIC_BUILDINGS_AND_THE_HISTORIC_URBAN_LANDSCAPE._A_JOINT_ANALYSIS_OF_URBAN_GLOBALISATION. Accessed October 2018
Gravari-Barbas M (2017) Tourisme de marges, marges du tourisme: Lieux ordinaires et “no-go-zones” à l’épreuve du tourisme. Bulletin de l’Association de Géographes Français (BAGF) 3:400–418
Gravari-Barbas M, Delaplace M (2015) Le tourisme hors des sentiers battus. Teoros 34:1–2. https://journals.openedition.org/teoros/2790. Accessed December 2018
Gravari-Barbas M, Fagnoni E (2013) Tourisme et Métropolisation. In: Comment le Tourisme redessine Paris, sous la direction de, Belin, coll. Mappemonde. p 373
Gravari-Barbas M, Renard-Delautre C (2015) Figures d’Architectes et Espace Urbain / celebrity architects and urban space. L’Harmattan, Paris
Kelly P (2009) Rome: politics and architecture. Blueprint 32:278
Klingmann A (2007) Brandscapes. Architecture in the Experience Economy. MIT Press
Knox P (2012) Stachitects, starchitecture and the symbolic capital of world cities. In: Ben Derudder (ed) International Handbook of Globalization and World Cities. London, Elgar, pp 275–283
Le Monde (2006) Frank Gehry met l’art sous serre pour LVMH. 3 October 2006
Lefebvre N (2015) Destination et expériences: l’adaptation de l’offre touristique de Paris aux nouvelles attentes. In: Annales des Mines – Réalités industrielles 3 (August 2015), pp 58–62. https://www.cairn.info/revue-realites-industrielles-2015-3-page-58.html. Accessed October 2018
Lo Ricco G, Micheli S (2003) Lo spettacolo dell’architettura profilo dell’archistar. B Mondadori, Milano
Lungo M (2007) Mondialisation, grands projets et privatisation de la gestion urbaine. Alternatives Sud 14:167–186
Lussault M (2007) L’homme spatial, Seuil. p173
Maggioli M, Bozzato S (2011) Contemporary art museums and territory. The case study of Rome. https://art.torvergata.it/retrieve/handle/2108/110489/185302/Bozzato_Maggioli_Contemporary....pdf. Accessed December 2018
Maitland R (2007) Tourists, the creative class and distinctive areas in major cities: the roles of visitors and residents in developing new tourism areas. In: Richards G, Tourism WJ (eds) Creativity and development. Routledge, London
Maitland, R (2016) Everyday Tourism in a World Tourism City: Getting backstage in London. Asian Journal of Behavioural Studies (AjBeS). Maiden, 1(1) May/June 2016, pp 13–20
Maitland R, Newman P (2004) Developing metropolitan Tourism on the fringe of Central London. Int J Tour Res 6:339–348. Published online in Wiley InterScience
McNeill D (2007) The global architect: firms, fame and urban forms, Routledge, London
Moore R (2005) Architecture in motion, Tate modern: the first five years. Tate Trustees, London, pp 29–32
Ouroussof N (2009) Modern lines for the eternal city. New York Times. 11 November 2009 https://www.nytimes.com/2009/11/12/arts/design/12zaha.html
Plaza B (2000a) Guggenheim Museum’s effectiveness to attract Tourism. Ann Tourism Res 27(4):1055–1058
Plaza B (2000b) Evaluating the influence of a large cultural artifact in the attraction of tourism. The Guggenheim museum Bilbao case. Urban Aff Rev 36(b):264–274
Plaza B, Haarich SN (2013) The Guggenheim Museum Bilbao: Between regional embeddedness and global networking. In: European Planning Studies, pp 1–20
Ponzini D, Nastasi M (2016) Starchitecture. Scenes, actors and spectacles in contemporary cities. The Monacelli Press, New York
RaiStoria (2011) MAXXI. Museo Nazionale delle Arti del XXI Secolo. https://www.youtube.com/watch?v=asNYssAQR9I. Accessed December 2018
Renard-Delautre C (2016) La vieille Europe et ses musées contemporains. Le cas de Rome: renouveller le regard touristique sur la ville éternelle. In: Fagnoni E, Gravari-Barbas M (eds) Nouveaux musées, nouvelles ères urbaines, nouvelles pratiques touristiques. PUL, Québec, pp 261–277
Renard-Delautre C, Gravari-Barbas M, Fagnoni E (2013) Architecture emblématique et métropolité touristique en métropole parisienne. In: Gravari-Barbas M, Fagnoni E (eds) Tourisme et Métropolisation. Comment le Tourisme redessine Paris. Belin, coll. Mappemonde, Paris, pp 179–196
Richards G, Wilson J (2006) Developing creativity in tourist experiences: a solution to the serial reproduction of culture? In: Tourism Management 27:1209–1223, p 1215
Richards G, Wilson J (2007) Tourism, creativity and development. Routledge, London
Robert M (2017) La Philharmonie de Paris s’est imposée dans le paysage culturel français, Les Echos, 14 March 2017
Rouchi C (2017) Culture et Tourisme à l’Ouest du Grand Paris. Gouvernance et réseaux pour une métropole culturelle multipolaire. In: Thèse de Doctorat Université Paris 1 Panthéon-Sorbonne
Sklair L (2017) The icon project. Architecture, cities and capitalist globalization. Oxford University Press, New York
Smythe H (1994) Marketing the City: the role of flagship developments in urban regeneration. E & FN Spon, London. http://www.gla.ac.uk/media/media_47909_en.pdf
Swyngedouw E, Moulaert F, Rodriguez A (2002) Neoliberal urbanization in Europe: large-scale urban development projects and the new urban policy. Antipode 34(3):542–577
Travers T (2005) Renewing London. In: Tate modern: the first five years. Tate Trustees, London, pp 23–28
Tyler D (1998) Getting Tourism on the agenda: policy development in the London borough of Southwark. In: Tyler D, Guerrier Y, Robertson M (eds) Managing Tourism in cities: policy, process and practice. Wiley, London, pp 45–64
Vicario L (2008) Another ‘Guggenheim effect’? The generation of a potentially Gentrifiable Neighbourhood in Bilbao. Urban Stud 40(12):2383–2400
Vivant E (2009) Du musée-conservateur au musée-entrepreneur. In: Teoros pp 43–52. https://journals.openedition.org/teoros/82. Accessed October 2018
Voldman D (1985) Le parc de la Villette entre Thélème et Disneyland. Vingtième Siècle 8(8):19–30
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Gravari-Barbas, M. (2020). Star Architecture and the Boundaries of Tourism: The Case of Paris. In: Alaily-Mattar, N., Ponzini, D., Thierstein, A. (eds) About Star Architecture. Springer, Cham. https://doi.org/10.1007/978-3-030-23925-1_13
Download citation
DOI: https://doi.org/10.1007/978-3-030-23925-1_13
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-23924-4
Online ISBN: 978-3-030-23925-1
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)