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International Conference on Human-Computer Interaction

HCII 2019: Cross-Cultural Design. Culture and Society pp 186–206Cite as

Mobility-as-a-Service: A Critical Review and the Generalized Multi-modal Transport Experience

Part of the Lecture Notes in Computer Science book series (LNISA,volume 11577)

Abstract

Considering MaaS still lacks a widely accepted definition, several pilots were launched without a solid reference, which has given rise to an unclear situation in market. This paper aims to help researchers and stakeholders to have an overall comprehension of MaaS and grasp a critical review on present concept by analysing the generalized multi-modal transport experience, service offerings of MaaS pilots and the knowledge raise by researchers and academic organizations, and then to summarize an generalized user experience map base on Multi-Level Service Design (MSD) model to narrow down the concept boundary and support further User-centred Design related researches.

Keywords

  • Mobility-as-a-Service
  • Urban transport
  • Service design

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(Source: Ecosystem report, synocus oy)

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(Source: Expert panel workshop, expert interview, and CVA analysis)

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Author information

Authors and Affiliations

  1. Loughborough Design School, Leicestershire, UK

    Yuanjun Li, Andrew May & Sharon Cook

Authors
  1. Yuanjun Li
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  2. Andrew May
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  3. Sharon Cook
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Corresponding author

Correspondence to Yuanjun Li .

Editor information

Editors and Affiliations

  1. Tsinghua University, Beijing, China

    Prof. Pei-Luen Patrick Rau

Appendices

Appendix 1. Key Elements and Logics of MaaS MSD

figure a

Appendix 2. Decomposition of Customer Activities for Different Levels of MaaS User Experience

figure b

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Li, Y., May, A., Cook, S. (2019). Mobility-as-a-Service: A Critical Review and the Generalized Multi-modal Transport Experience. In: Rau, PL. (eds) Cross-Cultural Design. Culture and Society. HCII 2019. Lecture Notes in Computer Science(), vol 11577. Springer, Cham. https://doi.org/10.1007/978-3-030-22580-3_15

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  • DOI: https://doi.org/10.1007/978-3-030-22580-3_15

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