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International Conference on Applied Human Factors and Ergonomics

AHFE 2019: Advances in Affective and Pleasurable Design pp 28–39Cite as

Designing Emotional Product Design: When Design Management Combines Engineering and Marketing

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 952))

Abstract

This paper introduces a scope of design management that may take a mediating role to combine knowledge of engineering and marketing in the context of emotional product design. Based on a literature review spanning the three academic disciplines, an integrated perspective for future research of emotional design is presented. In engineering, ergonomics domain seeks to elicit emotions from the consumer whilst Kansei engineering attempts to quantitatively capture human sensory interaction with products. Marketing involves impulse buying and branding that explores how to delight consumers and aims to create emotional engagement between companies and consumers, respectively. Design management regards design as an artificial and creative process that aims to coordinate diverse physical factors in order to embody a conceptual solution to a social need. In this respect, sociological and anthropological knowledge should be also leveraged for a better understanding of socio-cultural structure that alters the way of production and consumption.

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Authors and Affiliations

  1. Faculty of Contemporary Society, Toyama University of International Studies, 65-1 Higashi-Kuromaki, Toyama City, Toyama, Japan

    Yuuki Shigemoto

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  1. Yuuki Shigemoto
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Correspondence to Yuuki Shigemoto .

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  1. System Design and Management Research Institute, Keio University, Yokohama, Japan

    Shuichi Fukuda

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Shigemoto, Y. (2020). Designing Emotional Product Design: When Design Management Combines Engineering and Marketing. In: Fukuda, S. (eds) Advances in Affective and Pleasurable Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 952. Springer, Cham. https://doi.org/10.1007/978-3-030-20441-9_4

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