Abstract
In the ever-changing lifestyles and trends of today, preserving culture and tradition and projecting them to tourists can give a boost to the Tourism Industry. In many cases, travelers have created a mental model of stereotyping a place based on what they hear or feel. There is a need to find out methods that can incorporate deeper meanings of a culture into the products and services designed to give travelers the much-needed exposure to culture and in a way preserving it. A case study has been done on three states of India. These include Bengal, Kerala and Meghalaya to find out the notable and identifiable cultural elements and categorize them based on their projection in the field of tourism by designers. For this study card-sorting method was used to cluster and categorize cultural elements. A framework is devised to assist the designers in designing cultural products to be presented to the tourists.
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Kharkongor, W.B., Chakrabarti, D. (2020). Developing a Framework that Can Assist Designers to Identify and Incorporate Notable Cultural Elements into Products Designed for Tourists. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 955. Springer, Cham. https://doi.org/10.1007/978-3-030-20227-9_77
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