Abstract
Lanzhou, Western China, in summer 2016: Tom Yan provides a 3D printing lecture to local children. He is a sales manager at Materialise, a fast-growing Belgian company that is active in the field of additive manufacturing, also known as 3D printing. Materialise already conducted several corporate social responsibility (CSR) projects around the world, but there has been no project in China so far. Inspired by the company’s successful charity history, Tom initiated the Silk Road project, the company’s first CSR initiative in China.
The project aims to boost innovation and to support the development in China’s rural Western areas. This objective should be realized by introducing 3D printing technology to children from different elementary schools in China’s underdeveloped countryside. The lectures are given by volunteers from Materialise in the so-called Dream Bus, a truck equipped to serve as a mobile classroom.
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Wolff, P., Kern, J. (2019). Materialise: Teaching Along the Silk Road. In: Prange, C., Kattenbach, R. (eds) Management Practices in Asia. Springer, Cham. https://doi.org/10.1007/978-3-030-19662-2_15
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