Social Movements: Our Virtual Collective Consciousness

  • Neil M. AlpersteinEmail author


This chapter looks at those watershed moments in the development of digital media and the fast pace at which technologies have changed and new platforms have proliferated. Accompanying those technological changes are social and cultural shifts that impact the ways in which people connect and in that communicate with one another. In order to better understand those connections, the chapter investigates three important social movements: the Arab Spring, Me Too and March for Our Lives. In doing so, the chapter describes the role that ordinary individuals play as they are thrust into the foreground and the role that celebrities often play in the development of social movements. Then the chapter describes the excessive nature of participating in social media and the function of engagement in the process of popularizing events and issues on social media platforms and the mind/technology connection that manifests as a virtual collective consciousness.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of CommunicationLoyola University MarylandBaltimoreUSA

Personalised recommendations