Micro-celebrity and the Management of Self-Presentation on Digital Media
Social media have opened up a world of possibilities for anyone to “broadcast” their talent, skill, knowledge or whatever silly crazy thing they want to communicate to others. Ordinary people can now live out their dreams of attaining celebrity status. This chapter takes a critical look at the phenomenon of micro-celebrities as a subset of the celebrity phenomenon that has been fostered by a Web 2.0 culture that encourages user-generated content (UGC). The specific focus of the chapter is on world travelers who maintain a social presence on various media channels while earning a living that allows them to continue their adventures, all the while deeply engaging with fans, friends and followers.