Abstract
We are in an ever-changing working world. Employees need to develop to meet new requirements, which require a constant effort to develop their own identity. Stories, to which one has an easy access to, are an effective tool for dealing with constant change. In addition, they are ideally suited for importing knowledge, motivation, and inspiration. This not only presents personnel development with new challenges but also with its own new role model and a changed professional identity. Storytelling can help to rewrite your own story as well as for a whole department. What this might look like in practice is described in the following chapter.
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Notes
- 1.
Leadership development: Younger generations are increasingly placing the question of meaning at the center of their professional activity. Work has to make sense, and the big picture needs to be understood. It is not the hard facts that convince but background knowledge, which is transmitted through stories. As a result, executives are increasingly required to use stories in their daily work, which needs to be sensitized in further education, and the ability to tell stories must be strengthened. For those who can tell and convince in an exciting and eventful way, but, of course, contextually and accurately, they have already won in meetings, in presentations, in negotiation talks, and so on. Communicative expressions are to be promoted. In addition to teaching narrative structures, knowledge of hero’s journey and Co., practical training with feedback options should be the focus of the seminar or workshop. Ideally with video recording of each participant and subsequent joint evaluation.
Further Reading
Abels, H. (2010). Identität. Wiesbaden: VS.
Hüther, G. (2006). Die Macht der inneren Bilder. Wie Visionen das Gehirn, den Menschen und die Welt verändern. Göttingen: Vandenhoeck & Ruprecht.
Keupp, H., & Höfer, R. (1997). Identitätsarbeit heute. Klassische und aktuelle Perspektiven der Identitätsforschung. Berlin: Suhrkamp.
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Gabert, M. (2019). The Magic of a New Beginning: A Personnel Development Department Reinvents Itself the Future of HR. Current Developments and a Methodological Approach to Narrative Transformation of HR Identity. In: Chlopczyk, J., Erlach, C. (eds) Transforming Organizations. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-17851-2_17
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