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Museums and Technology for Value Creation

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Technology and Creativity

Abstract

As information-based, knowledge-oriented and technology-enabled organisations, museums should contribute to sustaining value co-creation and service innovation, encouraging the participation of audience by enhancing experience and interactions, promoting user-generated content, driving participants to create knowledge on cultural heritage. The chapter aims to explain how museums utilise technology in order to promote value co-creation strengthening the participation of the audience in cultural heritage content. As organisations that use and develop technology for value and knowledge creation, museums rediscover themselves as knowledge-driven and value-oriented communities that rely on museum informational professionals as user-centred mediators that meet the changing needs of users that act as co-producers of cultural heritage content. As audience- or collection-driven organisations, museums emerge as social spaces for innovation and select different pathways for value co-creation developing web, digital, interactive, virtual technologies and environments in order to involve the users as active participants in museums as communities within cultural and social ecosystems.

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  1. Department of Business and Economics, University of Naples Parthenope, Naples, Italy

    Mauro Romanelli

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    Jesper Strandgaard Pedersen

  2. IÉSEG School of Management, Paris, France

    Barbara Slavich

  3. Cornell University, Ithaca, NY, USA

    Mukti Khaire

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Romanelli, M. (2020). Museums and Technology for Value Creation. In: Strandgaard Pedersen, J., Slavich, B., Khaire, M. (eds) Technology and Creativity. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-17566-5_8

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