Abstract
This chapter presents the material and the approaches to be used, focusing on the combination of industrial and textual analysis and the new appeal to star studies.
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Smith, P.J. (2019). Introduction. In: Multiplatform Media in Mexico. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-17539-9_1
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DOI: https://doi.org/10.1007/978-3-030-17539-9_1
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