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Yu-Gi-Oh!: The Conquering King of Saturday Morning

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Abstract

In this chapter, O’Melia addresses what Yu-Gi-Oh! is and how, unlike with Mighty Morphin Power Rangers and Pokémon, it was able to be popular while not having to reflect traditional Saturday Morning conventions. Instead, it reflected the conventions of its predecessors and introduced new, foreign ones of its own. From this point, she further explores Yu-Gi-Oh’s influence and the reaction of the networks at the time by analyzing Dragonball Z Kai, a Japanese program, and Teen Titans, a popular American production, that were both previously successful on cable and referenced the same source material as Yu-Gi-Oh!, in order to see how Japanese integration appeared in this third stage of the cultural transition and Japanese integration on Saturday Morning.

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Notes

  1. 1.

    The generalizations about Yu-Gi-Oh ! are based on the entirety of its series that consists of five seasons. Due to the progressive complexity in the narrative plot, the first season, commonly referred to as the “Duelist Kingdom” season, is particularly focused on to avoid confusion.

  2. 2.

    Marwan M. Kraidy, Hybridity or the Cultural Logic of Globalization (Philadelphia: Temple University Press, 2005), 148.

  3. 3.

    Yu-Gi-Oh!, “The Heart of the Cards,” Hulu, 22:00, 29 September 2001.

  4. 4.

    Yu-Gi-Oh!, “The Gaunlet Is Thrown,” Hulu, 22:00, 6 October 2001.

  5. 5.

    Ibid.

  6. 6.

    Yu-Gi-Oh!, “Yugi vs. Pegasus: Match of the Millennium, Part 5,” Hulu, 22:00, 5 October 2002.

  7. 7.

    Ibid.

  8. 8.

    Yu-Gi-Oh! , “Champion vs. Creator, Part I,” Hulu, 22:00, 18 May 2002.

  9. 9.

    Yu-Gi-Oh! , “Isolated in Cyber Space, Part 2,” Hulu, 22:00, 8 November 2003.

  10. 10.

    Yu-Gi-Oh! , “The Dueling Monkey, Part 1,” Hulu, 22:00, 15 December 2001.

  11. 11.

    Yu-Gi-Oh! , “Yugi vs. Pegasus: Match of the Millennium, Part 5,” Hulu, 22:00, 5 October 2002.

  12. 12.

    Yu-Gi-Oh! , “Aftermath,” Hulu, 22:00, 5 October 2002.

  13. 13.

    Garfield & Friends, “Banana Nose,” Netflix, 6:17, 1 October 1988.

  14. 14.

    Anime News Network, “Japan’s Remastered DBZ to Be Called Dragon Ball Kai,” Anime News Network, 19 February 2009, accessed 27 February 2015, https://www.animenewsnetwork.com/news/2009-02-19/japan-remastered-dbz-to-be-called-dragon-ball-kai.

  15. 15.

    Anime News Network, “Top-Ranked Nickelodeon Announces Its 2010–11 Season Programming Slate at Annual Upfront Presentation,” Anime News Network, 11 March 2011, accessed 27 February 2015, https://www.animenewsnetwork.com/press-release/2010-03-11/top-ranked-nickelodeon-announces-its-2010-11-season-programming-slate-at-annual-upfront-presentation.

  16. 16.

    Shen Yun Performing Arts, “Journey to the West,” Shen Yun Performing Arts, Unknown, accessed 27 February 2018, http://www.shenyunperformingarts.org/learn/article/read/item/y3sCsCFkRu4/journey-to-the-west-classic-chinese-literarature.html.

  17. 17.

    Dragonball Z Kai , “The Enemy Is Goku’s Brother?! The Secret of the Mighty Saiyan Warriors!” Amazon Instant Video, 22:00, 24 May 2010.

  18. 18.

    Dragonball Z Kai , “The Power of Kaio-Ken! Goku vs. Vegeta!” Amazon Instant Video, 22:00, 8 June 2010.

  19. 19.

    Dragonball Z Kai , “Defeat the Invincible Vegeta! Work a Miracle, Gohan!” Amazon Instant Video, 22:00, 14 June 2010.

  20. 20.

    Dragonball Z Kai , “The Battle with Ten-Times Gravity! Goku’s Race Against the Clock!” Amazon Instant Video, 22:00, 27 May 2010.

  21. 21.

    Dragonball Z Kai , “The End of Snake Way! King Kai’s Bizarre Test!” Amazon Instant Video, 22:00, 26 May 2010.

  22. 22.

    Dragonball Z Kai , “No Victory for Android 19! Enter Super Vegeta!” Amazon Instant Video, 22:00, 10 March 2011.

  23. 23.

    Akira Toriyama, “Sei ka Shi Ka,” in Dragonball (chapter 317) (Tokyo: Shueisha, 1991).

  24. 24.

    Dragonball Z Kai , “A Life or Death Battle! Goku and Piccolo’s Desperate Attack!” Amazon Instant Video, 22:00, 25 May 2010.

  25. 25.

    Dragonball Z Kai , “Yamcha’s Struggle! The Terrible Saibamen!” Amazon Instant Video, 22:00, 1 June 2010.

  26. 26.

    Dragonball Z Kai , “Sit Tight, Chiaotzu! Tien’s Screaming Tri-Beam!” Amazon Instant Video, 22:00, 2 June 2010.

  27. 27.

    Ibid.

  28. 28.

    Dragonball Z Kai , “Farewell, Piccolo! Goku’s Furious Counterattack!” Amazon Instant Video, 22:00, 7 June 2010.

  29. 29.

    Ibid.

  30. 30.

    Dragonball Z Kai , “Awaken, Legendary Warrior! Goku the Super Saiyan!” Amazon Instant Video, 22:00, 27 November 2010.

  31. 31.

    Dragonball Z Kai , “Farewell, Piccolo! Goku’s Furious Counterattack!”

  32. 32.

    Dragonball Z Kai , “A Life or Death Battle! Goku and Piccolo’s Desperate Attack!”

  33. 33.

    Dragonball Z Kai , “The Power of Kaio-Ken! Goku vs. Vegeta!”

  34. 34.

    Dragonball Z Kai , “Defeat Frieza, Goku! The Tears of the Proud Saiyan Prince!” Amazon Instant Video, 22:00, 4 November 2010.

  35. 35.

    Dragonball Z Kai , “Kaio-Ken Times Twenty! An All-Or-Nothing Kamehame-Ha!” Amazon Instant Video, 22:00, 17 November 2010.

  36. 36.

    Dragonball Z Kai , “Dodoria’s Terrifying Chase! A Truth Revealed to Vegeta!” Amazon Instant Video, 22:00, 23 June 2010.

  37. 37.

    Dragonball Z Kai , “Awaken, Legendary Warrior! Goku the Super Saiyan!”

  38. 38.

    Dragonball Z Kai , “A Sweet Face and Super Power? Android 18 vs. Vegeta!” Amazon Instant Video, 22:00, 2 June 2011.

  39. 39.

    Dragonball Z Kai , “The Battle Turns for the Worst! Cell Attacks Android 18!” Amazon Instant Video, 22:00, 4 August 2011.

  40. 40.

    “Janine Melnitz , Ghostbuster,” The Real Ghostbusters. DVD. Written by Michael Reaves (29 September 1987; Pueblo, CO: Time Life Entertainment, 29 September 2009).

  41. 41.

    Dragonball Z Kai , “The Ship Resting in Yunzabit! Time to Blast Off for Planet Namek!” Amazon Instant Video, 22:00, 16 June 2010.

  42. 42.

    Dragonball Z Kai , “Dawn of a Fierce Battle! The Star of Hope Is Piccolo’s Homeland!” Amazon Instant Video, 22:00, 15 June 2010.

  43. 43.

    Dragonball Z Kai , “Undetectable Monsters! The Androids Appear!” Amazon Instant Video, 22:00, 3 March 2011.

  44. 44.

    IMDb, “Annie Awards—2004 Awards,” IMDb, Unknown, accessed 1 July 2018, https://www.imdb.com/event/ev0000032/2004/1/.

  45. 45.

    Nightwing, “Drawing Inspiration,” Titanstower.com, 30 June 2012, accessed 27 February 2015, http://www.titanstower.com/drawing-inspiration/.

  46. 46.

    Ibid.

  47. 47.

    “Aftershock, Part 2,” Teen Titans. DVD. Written by Amy Wolfram (21 August 2004; Burbank, CA: Warner Home Video, 8 July 2008).

  48. 48.

    Marv Wolfman and George Perez, The Judas Contract the New Teen Titans (New York: DC Comics, 1988).

  49. 49.

    “Akumu Futatabi! Ikiteita Majin Buu,” Dragonball Z. DVD. Produced by Kouzou Morishita (31 August 1994 [JP]; Flower Mound, TX: Funimation, 5 July 2011).

  50. 50.

    “The Prophecy,” Teen Titans. DVD. Written by Tom Pugsley and Greg Klein (4 June 2005; Burbank, CA: Warner Home Video, 8 July 2008).

  51. 51.

    “Birthmark,” Teen Titans. DVD. Written by David Slack (5 February 2005; Burbank, CA: Warner Home Video, 8 July 2008).

  52. 52.

    “Titans Together,” Teen Titans. DVD. Written by Rob Hoegee (14 January 2006; Burbank, CA: Warner Home Video, 8 July 2008).

  53. 53.

    “X,” Teen Titans. DVD. Written by David Slack (4 September 2004; Burbank, CA: Warner Home Video, 8 July 2008).

  54. 54.

    “Cyborg the Barbarian,” Teen Titans. DVD. Written by Richard Elliot and Simon Racioppa (12 February 2005; Burbank, CA: Warner Home Video, 8 July 2008).

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O’Melia, G. (2019). Yu-Gi-Oh!: The Conquering King of Saturday Morning. In: Japanese Influence on American Children's Television. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-17416-3_6

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