Engaging Bystanders Using Persuasive Technology: A Meta-analysis of Influencing Factors on Moral Courage

  • Kathrin RödererEmail author
  • Julia Himmelsbach
  • Stephanie Schwarz
  • Manfred Tscheligi
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11433)


Interventions in emergency situations with an aggressor are characterized by potentially high costs but no or very little direct reward for an intervening person. In such moral courage situations, the willingness to act is critical for the safety and well-being of others. Persuasive technology has a high potential for changing attitudes and behavior and thus, supporting such a behavior for the greater good. Aiming at identifying promising persuasive strategies, a meta-analysis to identify factors relevant for moral courage was conducted. Findings highlight seven attitude and competence factors with high potential for attitude and behavior change towards morally courageous behavior. By that, the process model of helping behavior as well as social and motivational psychology results can inform evidence-based persuasive design for technology for moral courage.


Moral courage Evidence-based persuasion strategies Meta-analysis 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Kathrin Röderer
    • 1
    Email author
  • Julia Himmelsbach
    • 1
  • Stephanie Schwarz
    • 1
  • Manfred Tscheligi
    • 1
  1. 1.Austrian Institute of TechnologyViennaAustria

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