Rational, Emotional, and Attentional Choice Models for Recommender Systems

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 931)


This work analyzes the decision-making process underlying choice behavior. First, neural and gaze activity were recorded experimentally from different subjects performing a choice task in a Web Interface. Second, choice models were fitted using rational, emotional and attentional features. The model’s predictions were evaluated in terms of their accuracy and rankings were made for each user. The results show that (1) the attentional models are the best in terms of its average performance across all users, but (2) each subject shows a different best model.


Recommender systems Decision-making Dual Process Theory Choice models 



We want to acknowledge the collaboration of Movistar, the leading Spanish Telco, which provided the list of real movies that were used as stimuli during the choice experiments.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.CITIUSUniversity of Santiago de CompostelaSantiago de CompostelaSpain
  2. 2.NEUROLOGYCAVitoria-GasteizSpain

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