Conclusion: The Campaign of Personalized Conflict

  • Heather E. YatesEmail author
Part of the Palgrave Studies in US Elections book series (PSUSE)


This chapter offers concluding remarks about emotive context of the presidential campaign and which emotional dimensions had significant influence on voters’ decisions—leading voters to interpret personal feelings as salient political information on specific policy issues. It also reviews thematic and distinctive patterns from the findings that point to evidence that lends support to the negative partisanship framework, and the 2016 presidential campaign along with some possible implications intimated by this evidence.


Emotions in politics Negative partisanship 2016 campaign 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of Political ScienceUniversity of Central ArkansasConwayUSA

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