Why Emotions Matter in Politics

  • Heather E. YatesEmail author
Part of the Palgrave Studies in US Elections book series (PSUSE)


This chapter provides a summary overview of some traditional approaches in political science to better understand the function of emotions in voting behavior. It articulates the research question that anchors the book: Do voters’ feelings toward candidate influence their support of campaigns issues? The meaning of the discrete feelings subject to analysis here, pride, hope, anger, fear, and disgust is briefly explained. The theories that justify the academic exploration of emotions in politics in the 2016 presidential campaigns include affective intelligence theory, the transfer-of-affect thesis, and the rise of negative partisanship. A brief outline of the book details the campaign issues examined throughout the chapters.


Affective intelligence theory Affect transfer Negative partisanship Emotions in politics 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of Political ScienceUniversity of Central ArkansasConwayUSA

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