Abstract
With the rapid development of e-commerce, the concept of network marketing has been introduced into the sales of agricultural products. It can play an important role in promoting the development of regional agricultural economy by virtue of its ability to break through the limitations of time and space, visually display product information, and facilitate the integration of production, supply and marketing of agricultural products effect. This paper takes Jilin Province agricultural product network marketing as the research object, introduces the status quo of network marketing of agricultural products in Jilin Province, promotes the necessity of agricultural product network marketing development, analyzes the problems existing in agricultural product network marketing in Jilin Province, and proposes a series of solutions Strategy.
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Zhai, N. (2019). Research on the Status Quo and Countermeasures of Agricultural Products Network Marketing in Jilin Province. In: Sugumaran, V., Xu, Z., P., S., Zhou, H. (eds) Application of Intelligent Systems in Multi-modal Information Analytics. MMIA 2019. Advances in Intelligent Systems and Computing, vol 929. Springer, Cham. https://doi.org/10.1007/978-3-030-15740-1_95
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DOI: https://doi.org/10.1007/978-3-030-15740-1_95
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