Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends

Conference paper


The fashion industry has seen a major change in dynamics since 2010. There has been a decrease in mass production, an increase in the number of fashion seasons and a desire for low cost and high flexibility in quality, design and speedy delivery to the market [2]. As Amed et al. [1] mentions in his article, “more and more mainstream customers are moving into a decisive phase of digital adoption”. Consumers know exactly what they want to buy when they walk into a store and expect highest standards of customer experience and scrutinize convenience, price, quality, and newness. Without being aware of it, you have likely heard of Artificial Intelligence, be it Tesla driving for you or a chatbot, AI is becoming more and more integrated into our daily lives [11]. This paper proposes Artificial Intelligence (AI) as a tool for the online fashion retailers. It reviews the current state of Artificial Intelligence in the online fashion retail industry and presents a systematic review of using neural networks and big data in state-of-the-art artificial intelligence (AI) applications in niches such as communication, prediction and visual recognition.


Fashion technology Artificial Intelligence (AI) Analytics Communication 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.University of MelbourneParkvilleAustralia
  2. 2.Sanai ChangemakersNew DelhiIndia

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