Mapping Mobile Apps on Batik: A Journey Across Heritage and Fashion

  • Puspita Ayu PermatasariEmail author
  • Lorenzo CantoniEmail author
Conference paper


As one of the leading clothing exporters in the world, Indonesia has the chance to promote the richness of its textile heritage, particularly hand-drawn Batik textile, in the global fashion industry. Batik is an Indonesian fashion heritage, recognized as a UNESCO Intangible Heritage of Humanity since 2009. Apart from its historical production technique, Batik contains outstanding universal values associated with the socio-cultural aspects of Indonesian lives. These include philosophical and spiritual meanings contained in its distinctive motifs, the rules for its wearing, as well as social empowerment. The advances of digital communication can play an important role in communicating and shaping Indonesia’s Batik usage values between tradition and contemporary fashion. This research is presented to identify how Batik is communicated through mobile apps in terms of their contents, functionalities, apps’ purposes, as well as their alignment with UNESCO’s safeguarding narratives.


Batik intangible cultural heritage Mobile app Digital fashion communication 



Indonesian LPDP (Lembaga Pengelola Dana Pendidikan) Endowment Funds Scholarships, Ministry of Finance, Republic of Indonesia.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.USI – Università della italianaLuganoSwitzerland

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