Abstract
This chapter provides an on overview of the focus of the book’s primary focus: examining the relationship between sport and politics in the contemporary U.S. It introduces uber-sport as the project’s primary object of study, and situates it as the sporting expression of a late capitalist society driven and defined by the processes of corporatization, commercialization, spectacularization, and celebritization. The discussion turns to the critical theory of the Frankfurt School as a way of explaining how uber-sport is reified; ascribed sense of independent materiality, which obscures the broader social, cultural, political, and economic forces shaping the structure and experience of uber-sport. Adorno’s, Horkheimer’s, and Marcuse’s respective theories of consumer capitalism are used in identifying uber-sport as a culture industry reinforcing the practices and values of late capitalist society.
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Andrews, D.L. (2019). Introduction: Uber-Sport as Culture Industry. In: Making Sport Great Again. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-15002-0_1
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