Abstract
In this chapter, we cover just enough of the R language to get you going. If you’re new to programming, this chapter will get you started well enough to be productive and we’ll call out ways to learn more at the end. R is a great place to learn to program because its environment is clean and much simpler than traditional programming languages such as Java or C++. If you’re an experienced programmer in another language, you should skim this chapter to learn the essentials.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Chapman, C., Feit, E.M. (2019). An Overview of the R Language. In: R For Marketing Research and Analytics. Use R!. Springer, Cham. https://doi.org/10.1007/978-3-030-14316-9_2
Download citation
DOI: https://doi.org/10.1007/978-3-030-14316-9_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-14315-2
Online ISBN: 978-3-030-14316-9
eBook Packages: Mathematics and StatisticsMathematics and Statistics (R0)