Run IT pp 165-211 | Cite as

Digital Strategies

  • Andreas GraesserEmail author
Part of the Management for Professionals book series (MANAGPROF)


The domination of information technology starts with the vision and strategy about specific usage scenarios. And I mean here explicitly business scenarios that benefit from technology. From the technology side, everything is possible. Therefore, to avoid that you drown in a technology lake, I provide some examples of companies and their businesses. In my strong opinion, the Personas who obtain the ultimate benefit from any digitization need to be in the center of all attention. Read here about industry examples from insurance, high tech, fashion, and retail. And learn about specific business process examples such as eCommerce, marketing, and digital boardroom.

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Innovad LLCWayneUSA

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