Mending Government-to-Business Communication Disruptions in Russia: Language Perspective
Relations between government and various social entities often present serious challenges in many respects, among which communication is one of the most widespread and frequently neglected, especially when it comes to the sphere of government-to-business (G2B) communication. This paper addresses the issues in G2B interaction that pertain to the sphere of language and appear to be most vulnerable and fraught with possible communication failures. Though business and government discourse domains are regarded as separate, often unparalleled manifestations of language registers with their own established and long-standing traditions of specific usage of syntax, vocabulary, style etc, we argue that it is governmental communicators who are responsible for alleviating communication problems and taking additional language effort to adjust their messages to the rules of clear, concise and coherent business communication. Building on responses of surveyed employees from several firms, we devise a technique which shows in which cases governmental agents should abandon rigidity of communication behavior and succumb to changes in various language aspects. In particular, we propose to identify the so-called perception consistency which works as a benchmark in detecting which genre or/and which language aspect (style, grammar, vocabulary etc.) of governmental messages needs reformulation and readjustment. The paper contributes to a better understanding of multifaceted governmental transformations, an integral part of which is represented by a necessity of change in communication styles in the process of adaptation to constantly changing needs of society.
KeywordsG2B communication Government transformations Language perspective Communication disruptions Perception consistency
The authors would like to thank the anonymous reviewers for their valuable comments and suggestions to improve this paper.
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