Skip to main content
SpringerLink
Log in
Book cover

Digital Health Entrepreneurship pp 35–46Cite as

Innovating with Health System Partners: Value Propositions and Business Models

  • Chapter
  • First Online:

  • 1424 Accesses

Part of the book series: Health Informatics ((HI))

Abstract

The field of digital health is highly competitive and rapidly evolving. Health care stakeholders are increasingly interested in technological innovation to improve health care quality and delivery, health outcomes for patients, and overall operational performance, but are also risk-averse and experience challenges in identifying best-fit solutions from among the multitude products and services offered by digital health companies. In contrast, digital health entrepreneurs are intent on developing partnerships and business relationships with health care clients, but often have difficulty distinguishing themselves from the pack.

This chapter presents an overview in context of the health care environment in the United States with regard to digital health opportunity and describes two particular business strategies, the value proposition and the business model, that digital health entrepreneurs can use to make a better case for innovation.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. National Academy of Medicine (NAM). Crossing the quality chasm: a new health system for the 21st century. Washington, DC: National Academy Press; 2001.

    Google Scholar 

  2. Topol EJ. The creative destruction of medicine: how the digital revolution will create better health care. New York: Basic Books; 2012.

    Google Scholar 

  3. Mack H. 21st Century Cures Act, ECHO Act both head to president’s desk. MobiHealthNews, HIMSS Media. 2016. https://www.mobihealthnews.com/content/21st-century-cures-act-echo-act-both-head-presidents-desk.

  4. Moore GE. Cramming more components onto integrated circuits. Proc IEEE. 1998;86(1):82–5.

    Article  Google Scholar 

  5. Heath S. mHealth App Market Sees $400 Million Growth in Five Years. mHealthIntelligence, Xtelligent Media. 2015. https://mhealthintelligence.com/news/mhealth-app-market-sees-400-million-growth-in-five-years.

  6. Lee TH, Campion EW, Morrissey S, Drazen JM. Leading the transformation of health care delivery—the launch of NEJM catalyst. N Engl J Med. 2015;373(25):2468–9.

    Article  CAS  Google Scholar 

  7. Maranville S. Entrepreneurship in the business curriculum. J Educ Bus. 1992;68(1):27–31.

    Article  Google Scholar 

  8. Dafny L, Mohta NS. New marketplace survey: the sources of health care innovation. NEJM Catal. 2017;16:2017.

    Google Scholar 

  9. Lipsitz LA. Understanding health care as a complex system: the foundation for unintended consequences. JAMA. 2012;308(3):243–4.

    Article  CAS  Google Scholar 

  10. Rouse W. Health care as a complex adaptive system: implications for design and management. Bridge. 2008;38(1):17–25.

    Google Scholar 

  11. Plsek PE, Greenhalgh T. The challenge of complexity in health care. BMJ Br Med J. 2001;323(7313):625–8.

    Article  CAS  Google Scholar 

  12. Wachter RM. The digital doctor: hope, hype, and harm at the dawn of medicine's computer age. xv, 330 p.

    Google Scholar 

  13. Christiansen C, Waldeck A, Fogg R. How disruptive innovation can finally revolutionize healthcare. Boston, MA: The Clayton Christensen Institute; 2017.

    Google Scholar 

  14. Sinsky C, Colligan L, Li L, Prgomet M, Reynolds S, Goeders L, et al. Allocation of physician time in ambulatory practice: a time and motion study in 4 specialties. Ann Intern Med. 2016;165(11):753–60.

    Article  Google Scholar 

  15. Laja P. How to create a useful value proposition w/examples. https://conversionxl.com/blog/value-proposition-examples-how-to-create/. Accessed 16 Sep 2018.

  16. Osterwalder A, Pigneur Y, Bernarda G, Smith A, Papadakos P. Value proposition design: how to create products and services customers want. Hoboken, NJ: Wiley; 2014.

    Google Scholar 

  17. Centers for Medicare and Medicaid Services (CMS). National health expenditures 2016 highlights. Baltimore; 2016.

    Google Scholar 

  18. Centers for Medicare and Medicaid Services (CMS). NHE Fact Sheet. 17 April 2018.

    Google Scholar 

  19. American Hospital Association (AHA). Fast Facts on US Hospitals. 2018.

    Google Scholar 

  20. World Bank. GDP (current US$): World Bank national accounts data, and OECD National Accounts data files. 2018.

    Google Scholar 

  21. Kaiser Family Foundation (KFF). Professionally Active Physicians. March 2018.

    Google Scholar 

  22. Kane CK. Policy research perspective: updated data on physician practice arrangements: physician ownership drops below 50 percent. American Medical Association; 2017. p. 15.

    Google Scholar 

  23. Corley J. Advanced-practice providers are key to America’s Healthcare future: Forbes. 2017. https://www.forbes.com/sites/realspin/2017/03/16/advanced-practice-providers-are-key-to-americas-healthcare-future/#5615b1da5998.

  24. Morris J. Optimizing the value of advanced practice providers: Studer Group. 2016. https://www.studergroup.com/resources/articles-and-industry-updates/insights/august-2016/optimizing-the-value-of-advanced-practice-provider.

  25. Hostetter M, Klein S, McCarthy D, Hayes SL. Findings from a survey of health care delivery innovation centers. New York: The Commonwealth Fund; 2015.

    Google Scholar 

  26. Burrill S, Kane A. Deloitte 2017 survey of US health system CEOs: moving forward in an uncertain environment. Deloitte Center for Health Solutions; 2017.

    Google Scholar 

  27. Limited DTT. 2018 Global health care outlook the evolution of smart health care. 2018.

    Google Scholar 

  28. Office of the National Coordinator for Health Information Technology. Hospital health IT developers: certified health IT developers and editions reported by hospitals participating in the Medicare EHR Incentive program. Department of Health and Human Services; 2017.

    Google Scholar 

  29. Office of the National Coordinator for Health Information Technology. Health care professional health IT developers: certified health IT developers and editions reported by Ambulatory Primary Care Physicians, Medical and Surgical Specialists, Podiatrists, Optometrists, Dentists, and Chiropractors Participating in the Medicare EHR Incentive Program. Department of Health and Human Services; 2017.

    Google Scholar 

  30. Introduction to HL7 Standards: Health Level Seven International. http://www.hl7.org/implement/standards/index.cfm?ref=nav.

  31. American Medical Association (AMA). HIPAA violations & enforcement. American Medical Association. https://www.ama-assn.org/practice-management/hipaa-violations-enforcement.

  32. FDA. Digital health: U.S. Food and Drug Administration. 2017. https://www.fda.gov/medicaldevices/digitalhealth/.

  33. Osterwalder A, Pigneur Y, Clark T. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley; 2010.

    Google Scholar 

Download references

Acknowledgements

Thanks are due to the following people for their contributions to this work: M.E. Lasseter, MA, for reference checking, and Elaine Morrato, DrPH and Demetria McNeal, PhD, MBA, for providing leadership and education for emerging entrepreneurs through the iCorps program at the Colorado Clinical and Translational Sciences Institute, University of Colorado (Anschutz).

Author information

Authors and Affiliations

  1. Colorado School of Public Health, University of Colorado at Anschutz Medical Campus, Aurora, CO, USA

    Susan L. Moore

Authors
  1. Susan L. Moore
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Susan L. Moore .

Editor information

Editors and Affiliations

  1. UC San Diego School of Medicine, La Jolla, CA, USA

    Sharon Wulfovich

  2. Society of Physician Entrepreneurs, University of Colorado Denver, Denver, CO, USA

    Arlen Meyers

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Moore, S.L. (2020). Innovating with Health System Partners: Value Propositions and Business Models. In: Wulfovich, S., Meyers, A. (eds) Digital Health Entrepreneurship. Health Informatics. Springer, Cham. https://doi.org/10.1007/978-3-030-12719-0_4

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-12719-0_4

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-12718-3

  • Online ISBN: 978-3-030-12719-0

  • eBook Packages: MedicineMedicine (R0)

Publish with us

Policies and ethics

Search

Navigation