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Conclusion

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Smart Retailing

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Abstract

This book has explored three main concepts: (1) what smart retailing means, (2) why smart retailing matters, and (3) how to put smart retailing into practice. This final chapter concludes the book by providing a summary of these three concepts as discussed throughout the previous chapters.

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Authors and Affiliations

  1. Department of Management, University of Bristol, Bristol, UK

    Eleonora Pantano

  2. Department of Marketing, Branding & Tourism, Middlesex University, London, UK

    Charles Dennis

Authors
  1. Eleonora Pantano
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  2. Charles Dennis
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Correspondence to Eleonora Pantano .

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Pantano, E., Dennis, C. (2019). Conclusion. In: Smart Retailing. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-12608-7_9

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