Abstract
Technology is becoming part of retail settings, by enhancing consumers’ experience with new exciting and attractive elements. Thus, the technology can be successfully integrated within the physical point of sale, outside the point of sale through interactive storefront windows or becoming more ubiquitous through mobile devices acting as interactive pervasive shopping assistants (anytime and anywhere). This chapter will outline these different technologies and illustrate how retailers have actually integrated within their strategies with different examples.
Keywords
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Amirkhanpour, M., Vrontis, D., & Thrassou, A. (2014). Mobile marketing: A contemporary strategic perspective. International Journal of Technology Marketing, 9(3), 252–269.
Andrews, L., Drennan, J., & Russell-Bennett, R. (2012). Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46, 357–386.
Bell, D. R., Gallino, S., & Moreno, A. (2018). Offline showrooms in omnichannel retail: Demand and operational benefits. Management Science, 64(4), 1629–1651.
Bertacchini, F., Bilotta, F., & Pantano, P. (2017). Shopping with a robotic companion. Computers in Human Behavior, 77, 382–395.
Blom, A., Lange, F., & Hess, R. L., Jr. (2017). Omnichannel-based promotions’ effects on purchase behavior and brand image. Journal of Retailing and Consumer Services, 39, 286–295.
Cornelius, B., Natter, M., & Faure, C. (2010). How storefront displays influence retail store image. Journal of Retailing and Consumer Services, 17(2), 143–151.
Dennis, C., Brakus, J. J., Gupta, S., & Alamanos, E. (2014). The effect of digital signage on shoppers’ behaviour: The role of evoked experience. Journal of Business Research, 67(11), 2250–2257.
Gardecki, A., & Podpora, M. (2017). Experience from the operation of the Pepper humanoid robots. In Progress in Applied Electrical Engineering. IEEE.
Hinz, O., Skiera, B., Barrot, C., & Becker, J. U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75, 55–71.
Huang, L., Lu, X., & Ba, S. (2016). An empirical study of the cross-channel effects between web and mobile shopping channels. Information & Management, 53, 265–278.
Ieva, M., & Ziliani, C. (2018). Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience. International Journal of Retail & Distribution Management, 46(3), 304–332.
Jain, V., Takayanagi, M., & Malthouse, E. C. (2014). Effects of show windows on female consumers’ shopping behaviour. Journal of Consumer Marketing, 31(5), 380–390.
Kang, J.-Y. M. (2018). Showrooming, webrooming, and user-generated content creation in the omnichannel era. Journal of Internet Commerce, 17(2), 145–169.
Kang, J.-Y. M., Mun, J. M., & Johnson, K. K. P. (2015). In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps. Computers in Human Behaviour, 46, 210–217.
Lange, F., Rosengren, S., & Blom, A. (2016). Store-window creativity’s impact on shopper behavior. Journal of Business Research, 69, 1014–1021.
Lin, J., Wang, B., Wang, N., & Lu, Y. (2014). Understanding the evolution of consumer trust in mobile commerce: A longitudinal study. Information Technology and Management, 15(1), 37–49.
Nasco, S. A., & Bruner, G. C., II. (2008). Comparing consumer responses to advertising and non-advertising mobile communications. Psychology & Marketing, 25(8), 821–837.
Niemela, M., Heikkila, P., Lammi, H., & Oksman, V. (2017). Shopping mall robots—Opportunities and constraints from the retailer and manager perspective. Lecture Notes in Computers Science, 10652, 485–494.
Oh, H., & Petrie, J. (2012). How do storefront window displays influence entering decisions of clothing stores? Journal of Retailing and Consumer Services, 19(1), 27–35.
Pantano, E. (2016). Engaging consumer through storefront: Evidences from integrating interactive technologies. Journal of Retailing and Consumer Services, 28, 149–154.
Pantano, E., & Priporas, C. V. (2016). The effect of mobile retailing on consumers’ purchasing experiences: A dynamic perspective. Computers in Human Behavior, 61, 548–555.
Papagiannidis, S., Bourlakis, M., Alamanos, E., & Dennis, C. (2017). Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion. Computers in Human behaviour, 77, 396–405.
Rapp, A., Baker, T. L., Bachrach, D. G., Ogilvie, J., & Beitelspacher, L. S. (2015). Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance. Journal of Retailing, 91(2), 358–369.
Rodriguez-Torrico, P., San Josè Cabezudo, R., & San-Martin, S. (2017). Tell me what they are like and I will tell you where they buy: An analysis of omnichannel consumer behavior. Computers in Human Behavior, 68, 465–471.
Roggeveen, A. L., Nordfalt, J., & Grewal, D. (2016). Do digital displays enhance sales? Role of retail format and message content. Journal of Retailing, 92(1), 122–131.
Sen, S., Block, L. G., & Chandran, S. (2002). Window displays and consumer shopping decisions. Journal of Retailing and Consumer Services, 9(5), 277–290.
Shen, X.-L., Li, Y.-J., Sun, Y., & Wang, N. (2018). Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience. Decision Support Systems, 109, 61–73.
Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omnichannel retailing: Introduction to the special issue on multi-channel retailing. Journal of Retailing, 91(2), 174–181.
Von Briel, F. (2018). The future of omnichannel retail: A four-stage Delphi study. Technological Forecasting and Social Change, 132, 217–229.
Wang, R. J.-H., Malthouse, E. C., & Krishnamurthi, L. (2015). On the go: How mobile shopping affects customer purchase behavior. Journal of Retailing, 91(2), 217–234.
Willems, K., Smolders, A., Brengman, M., Luyten, K., & Schöning, J. (2017). The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies. Technological Forecasting and Social Change, 124, 228–242.
Xie, J., & Shugan, S. M. (2001). Electronic tickets, smart cards, and online prepayments: When and how to advance sell. Marketing Science, 20(3), 219–243.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Pantano, E., Dennis, C. (2019). Technological Background. In: Smart Retailing. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-12608-7_2
Download citation
DOI: https://doi.org/10.1007/978-3-030-12608-7_2
Published:
Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-030-12607-0
Online ISBN: 978-3-030-12608-7
eBook Packages: Business and ManagementBusiness and Management (R0)