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Strategic Innovative Marketing and Tourism pp 1075–1083Cite as

Crisis Management Within the Hotel Industry: The Case of Luxury Hotels and Resorts in Popular Greek Tourism Destinations

Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

This study examines the crisis management concept within the hotel industry. Hotel industry seems to be reluctant in applying crisis management strategies and consider crisis management as an essential element of their overall strategy to provide a safe and secure environment both for guests and employees, differentiate themselves and be able to recover quickly if a crisis occurs. This survey was conducted in some of the most popular Greek Tourism destinations and the sample was consisted of executives from government and independent agencies and managers of luxury hotels and resorts. A multiple case study model was used in tandem with a thorough analysis of the relevant literature review. For this study, semi structured interviews were employed. The findings indicated that crisis management concept either is absent when it refers to privately-owned hotels or the minimum crisis management techniques are used but, on the contrast, hotels that operate under the umbrella of groups have a complete crisis management framework. Suggestions for future research based on the specific conceptual framework are presented. Additionally, useful information and recommendations on how to use crisis management as a management are provided.

Keywords

  • Crisis management
  • Hotel industry
  • Crisis framework

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  • DOI: 10.1007/978-3-030-12453-3_124
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Authors and Affiliations

  1. Athens, Greece

    Foteini Giannopoulou

Authors
  1. Foteini Giannopoulou
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Correspondence to Foteini Giannopoulou .

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Editors and Affiliations

  1. Department of Business Administration, University of West Attica, Aigaleo, Greece

    Prof. Androniki Kavoura

  2. Department of Business Administration, State University of New York at Oswego, Oswego, NY, USA

    Prof. Efstathios Kefallonitis

  3. Department of Business Administration, University of West Attica, Aigaleo, Greece

    Apostolos Giovanis

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Giannopoulou, F. (2019). Crisis Management Within the Hotel Industry: The Case of Luxury Hotels and Resorts in Popular Greek Tourism Destinations. In: Kavoura, A., Kefallonitis, E., Giovanis, A. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_124

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