Abstract
We currently live in a globalized world where the imperative need to both generate added value and new products and services has been strengthened. Some of the problems pending to solve can be properly faced from the field of “Design”. However, and up to now, there is no design science serving as a knowledge pivot for developing and building the solutions required. On the other hand, design is cross-cuttingly present in the different activities of a country like Spain, where one of the most important sectors is agriculture. Starting from this context, a survey about the role of design in the agri-food industry has been developed through the well-known Delphi method, constituting a panel of experts from the private sector of Andalusia. To the best of our knowledge, this is the first study in which a forum of these characteristics has aimed to involve both CEOs and managers of agri-food businesses and design professionals to work together around this topic. The results obtained suggest that design component in the agri-food industry is mainly present in activities related to graphic design, showing less presence in the industrial-product design or, specially, in the environment design. They also point out that design is an important tool to explore in the agri-food sector since it might provide both tangible and intangible benefits. The findings of this work seem to be very valuable as a diagnostic to characterize the design component, also contributing to uncover and develop the design as an important factor of dynamization.
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Acknowledgments
This work has been supported and financed by an FPI predoctoral fellowship (first author) granted in the framework of University of Almeria Research Programme. It also takes part of the general research lines promoted by the Agri-food Campus of International Excellence ceiA3. Thanks for the advice regarding the preparation of the exploratory phase of this study are due to the professors and researchers Emilio Galdeano and Laura Piedra, members of the research group “Economic Development and Agrifood Economy (SEJ-529)” of the Andalusian Plan for Research, Development and Innovation, thanks. Finally, the authors wish to sincerely thank the experts of the agri-food and design industry in Andalusia who made up the Delphi panel for their very valuable contribution to the results obtained in this work.
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González-Yebra, Ó., Aguilar, M.A., Aguilar, F.J. (2019). Is the Design a Vector to be Considered in the Agri-food Industry? An Interprofessional Analysis in Andalusia (Spain). In: Cavas-Martínez, F., Eynard, B., Fernández Cañavate, F., Fernández-Pacheco, D., Morer , P., Nigrelli, V. (eds) Advances on Mechanics, Design Engineering and Manufacturing II. Lecture Notes in Mechanical Engineering. Springer, Cham. https://doi.org/10.1007/978-3-030-12346-8_59
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